La Vita E Bella Show Villa by David Chang

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DESIGN DETAILS
DESIGN NAME:
La Vita E Bella

PRIMARY FUNCTION:
Show Villa

INSPIRATION:
The new middle class is an emerging social class in China which is a large group of people aged between 30 and 40. Generally, they have good taste of life, passion for travel and exercise, love for the nature and eager to develop in depth and specialized interest or hobby. This project intends to represent the spirit, the appearance and as well as taste of this newly emerging group.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The two major state owned property developers, Beijing Capital Development Holding Group and Poly Real Estate Group, together developed this community of French style villas. The property is located in the fifth ring of east Beijing surrounded by highways. It draws great attention as it has the potential to stimulate the housing price of neighboring properties, heighten the value of neighboring districts.

OPERATION / FLOW / INTERACTION:
The project is a house with four floors with two on the ground and two in the underground. The ground floor is divided into some public spaces including a living room and a dining room. The second floor is more private with a master suite and a children suite. Basement accommodates the lounge with a multipurpose room, a bar, a study and a music hall, and sub basement is a garage and rooms for maids.

PROJECT DURATION AND LOCATION:
Commencement of design: January 2016 Completion time: March 2017 Location: Beijing, China

PRODUCTION / REALIZATION TECHNOLOGY:
In terms of material application, alongside stone, agate in the master bathroom, and turquoise for the hallway, effectively elevate the quality, and the selection and application of genuine stingray skin, rose gold and shells lighten up the tonality. Classical European furniture well matched West-East combination in the fixtures and the details carry Chinese connotation, the Chinese palace roof shape on furniture for example. Leather, crystal and glass are frequently used with geometric shapes to convey modern flavor.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area: 401 square meters Height: highest 6.24m, lowest 2.7m

TAGS:
Luxury, Residence, Interior Design, Classical, Formal, Clubhouse, Sales Presentation

RESEARCH ABSTRACT:
The client did not set a clear theme for the design at the beginning, therefore our design team took the target customers as well as their age group and taste preference into consideration. European style did not suit the project for its limited space, neither did the Chinese style with the age group taken into account. In the end, with comprehensive understanding, we decided to have the classical European style mingled with simple and concise Chinese style. Clients were very satisfied with our positioning of design when they came to check on site.

CHALLENGE:
The original structure of the living room on the ground floor was narrow in width. As a critical space for public activity in a house and the connection with the exterior garden, the living room should be more spacious and comfortable, hence the design moved to west wall, further west to gain more inches from the elderly bedroom to have a better balanced space allocation.

ADDED DATE:
2018-01-23 15:54:42

TEAM MEMBERS (14) :
Chief Design Director: David Chang, Designer: Pingping Jiang, Designer: Jiali Hu, Designer: Yue Zhang, Designer: Yongning Yu, Designer: Maleah Ma, Designer: Jolin Fan, Designer: Cynthia Liang, Designer: Rachel Yang, Designer: Lily Liu, Designer: Michelle Feng, Designer: Berry Ling, Designer: Yiying Du and

IMAGE CREDITS:
MConcept Media

PATENTS/COPYRIGHTS:
Copyrights belong to David Chang Design Associates International, 2018

Visit the following page to learn more: http://www.dcida.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
David Chang Design Associates International

PROFILE:
DCDA (David Chang Design Associates International) is an international design company specializing in high-end residential show home, marketing sales centers, clubhouses, bespoke private residence, retail, and hospitality including procurement. The firm was originated as a small design studio in Vancouver, Canada in 1998, later incorporated in 2004, and established offices in Guangzhou in 2006 and Beijing in 2009 to provide space planning, interior design and soft furnishings services for major real estate developers in China. Completed real estate projects in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Shenyang, Kunshan, Dalian, etc. are well received by the industry and has been setting as the design standards for development and design collection. DCDA has a design team of more than 90 professional designers and an experienced project management team. Type of projects encompasses villa, apartments, sales centers, clubhouses, and hotels for developers as well as private client projects, etc. Locations of projects are spread out throughout North America and Asia. Innovative designs have won numerous honorary awards from Canadian design associations and other perspective areas. DCDA’ s team of passionate and inspired professional design team consistently adheres to a system of quality, consistently discovering the significance of the practicality of space and revelation of details, and with the same enthusiasm for arts creating the ideal living space.

NOMINATION DETAILS

La Vita E Bella Show Villa by David Chang is a Nominee in Luxury Design Category.

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AWARD DETAILS

La Vita E Bella Show Villa by David Chang is Winner in Luxury Design Category, 2017 - 2018.



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