Fine herb Culinary herbs planting by Yi-nan Hu

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DESIGN DETAILS
DESIGN NAME:
Fine herb

PRIMARY FUNCTION:
Culinary herbs planting

INSPIRATION:
With the trend of clean and healthy living, people start planting their own herbs at home and add in fresh culinary herbs while cooking. The research I found showed that poor postharvest handling and a lack of knowledge on suitable packaging system for fresh herbs can cause wastage, poor quality and limited market opportunities. Thus, it inspires me to design a packaging which can not only reduce the waste by planting fresh culinary herb but also create an enjoyable planting experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By creating a carton board packaging for 20-35 years old urban white collar to grow culinary herbs at home.Aim to enrich the lifestyle of urban people by providing a new planting and cooking ritual. The pack contains packs of herb seeds, pots, compost and growing instructions.This packaging can transform from a hexagonal shape to three connected parallelogram components through an elegant structure design which can also serve as a home decoration.

OPERATION / FLOW / INTERACTION:
Tear the sleeve along the marked line at the back of the packaging to open it, take out the box and unfold it to three standing components. Take off the top lid of the component by push thumb into the small hole and tear along the dash line. There is an herb seed capsule and a bag of nutrition soil inside. Open up the bag and put soil into the component. Then plant the seed from the capsule into the soil. Planting instruction card is included in the box for detail guidance.

PROJECT DURATION AND LOCATION:
The project started in December 2016 in Shanghai and finished in August 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material chosen is eco-friendly paper, can be recycled.Outer layer is pearly-luster printing paper, NO.CP1213, use digital printing,waterproof and antifouling,environmental protection characteristic: FSC mix, acid-free,no heavy metal contamination, dye-fixing treatment, no chlorine bleaching, recycled paper. Inner layer treated with water proof membrane.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Unopened packaging:width 125mm x depth 154mm x height 40mm

TAGS:
Package, Packaging, Herbs, Herb planting, Culinary herbs, Fresh culinary herbs,Box

RESEARCH ABSTRACT:
In the research of garden media group 2017,60% of people are planting indoors and 66% of parents think children need to be involved in activities centered around healthy food,37% of millennials and 28% of boomers are growing herbs indoors, millennials want to grow their own food, so the design focused on 20-35 years old urban white collar who high income level have high life quality pursuing a healthy health lifestyle and willing to try new things.This packaging concept is a packed box which including the pot for planting and also serves the decorative function. The materials are carton and recycle paper.

CHALLENGE:
In order to Maintain the sense of integrity while enhancing the playfulness of the packaging.I designed an interesting structure to enable the pack to be unfold to three connected component. The soil is stored in an individual bag in order to separate it from the seed and to keep the packaging clean.I chose three common types of herb out of 20 which have similar light requirement, life cycle and mature season. The graphic made by the way of rubbing to create a elegant pattern.

ADDED DATE:
2018-01-05 08:24:26

TEAM MEMBERS (1) :


IMAGE CREDITS:
All Image, Yi-nan Hu, 2017

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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Fine Herb Culinary Herbs Planting by Yi-Nan Hu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fine Herb Culinary Herbs Planting by Yi-Nan Hu is Winner in Packaging Design Category, 2017 - 2018.



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