Excalibur Limited Edition Packaging Special limited edition by Fengsheng Cai

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DESIGN DETAILS
DESIGN NAME:
Excalibur Limited Edition Packaging

PRIMARY FUNCTION:
Special limited edition

INSPIRATION:
The inspiration of Excalibur came from the legendary of the sword Excalibur of King Arthur, The feature of this package is the container will rise up slowly with the opening of the outer packaging. The package shaped like a teardrop diamond, meaning every dip of the whisky is as precious and glorious as the diamond. The appearance design of the container and cap are inspired from the armor. So, the sword Excalibur is also called “the sword of king” and “the sword of victory”. Also, people will drink whisky as a carrier of revelry after winning the war. So we want to create an exclusive luxurious whisky packaging design both represents the chivalry and shows respect to the gorgeous whisky with very strong sense of ritual bringing a unique and fresh user experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is to design a whisky packaging targeted at people with special obsession with chivalry culture. Every man had dreamed to become a chevalier while whisky has a close connection with which. This design is made to create a unique experience of opening the outer packing. It is the opening method and the special appearance that makes the packaging unique. The container will rise up with the opening of the outer packaging, feeling like a water drop drops in the water and spread out like a flower. The inner packaging is specially printed with UV, using the technology of Ebru to present the water wave. Tags also are designed as a sealing with components of the sword. The elements altogether are to present the consumers their exclusive Excalibur.

OPERATION / FLOW / INTERACTION:
It can better display the product, give a different user experience, let the person feel the product quality and the heart.

PROJECT DURATION AND LOCATION:
2018-01-20 07:56:46 It will participate in the international luxury exhibition at Shanghai exhibition center from April 11 to 12, 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The container will rise up gradually as you open the outer packaging, which shows a very strong sense of ritual. The idea came from the Ancient China Tenon Structure. Convex and dislocation of the cardboard will be used to push upward the container. There are two pressure points in the design, used to decompose the forces and push the container. When you close the packing, the weight of the bottle itself will help falling. The inner packing is made of UV printing metal paper, while the outer packing is papered with leather paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
L90mm&W90mm&H350mm

TAGS:
Whisky package, Functional packaging, The user experience, luxury, Sense of ceremony

RESEARCH ABSTRACT:
Nowadays, people began to buy their beloved luxuries constantly as the living standards improved. The motive behind this phenomenon is people’s desire for delicate future and upper class society life. Luxuries usually have very strong personal coloring and hedonism, bringing people great pleasure and huge enjoyment. Luxuries are closely connected to art and fashion, seen as an expression for national identity. A real luxury should also contain profound history, humanity and technology, giving people a feeling of enjoyment and delightfulness. Luxuries should highlight individuality while keeping their specificity, bring consumers a unique shopping experience, trigger their emotion/memory and eventually drive them to buy the product. So it is very essential for a high-end packaging designer to create a sense of ritual, which is the important bond between consumers and luxury goods, also the characteristics we are pursuing for. Packaging is the first carrier beyond products that consumers get exposed to, which determines the product sales. People will buy things just because of some feeling. A good user experience will determine the consumers’ choice of products.

CHALLENGE:
Structure innovation&The user experience

ADDED DATE:
2018-01-01 09:29:51

TEAM MEMBERS (2) :
Creative Designer:Fengsheng Cai and

IMAGE CREDITS:
Fengsheng Cai, 2018.


PATENTS/COPYRIGHTS:
Patented By Fengsheng Cai

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Institute of Visual Arts

PROFILE:
Shanghai visual arts college, or "Shanghai vision" or "Siva". Founded in September 2005, it is a new type of comprehensive art private college, which is the main body of state-owned investment and absorbs other social forces and private funds. Formerly known as fudan university, Shanghai institute of visual art, in April 2013, approved by the national ministry of education, the school from the original independent secondary school of fudan university, turn to independent organizational system of the "Shanghai institute of visual art". The school is one of the 30 independent colleges and universities that set up art colleges and universities. In 2015, Shanghai academy of visual arts was selected to be the top 400 in the QS global ranking list, ranking the top 100 in the world in art and design.

NOMINATION DETAILS

Excalibur Limited Edition Packaging Special Limited Edition by Fengsheng Cai is a Nominee in Packaging Design Category.

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AWARD DETAILS

Excalibur Limited Edition Packaging Special Limited Edition by Fengsheng Cai is Winner in Packaging Design Category, 2017 - 2018.



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