Miyabi Monaka Wafer Cake Packaging by Kazuaki Kawahara

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DESIGN DETAILS
DESIGN NAME:
Miyabi Monaka

PRIMARY FUNCTION:
Wafer Cake Packaging

INSPIRATION:
The individual packages are designed with tatami motifs to evoke a Japanese room. We also came up with a separate sleeve style package design in addition to the individual packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a packaging design for wafer cake filled with sweet bean jam. Each "Miyabi Monaka" contains monaka wafers in a plastic bag and sweet bean paste in a plastic bag. Since you sandwich the sweet bean paste between the wafers just before eating, you can enjoy this traditional Japanese sweet just as though it were homemade.

OPERATION / FLOW / INTERACTION:
The backs of the individual packages are decorated with designs other than the tatami motif so they can be sold individually. There are two flavors: Numazu City specialty mandarin orange (Jutaro mandarin orange), and Numazu tea.

PROJECT DURATION AND LOCATION:
The project started in February 2017 in Japan and finished in November 2017 in Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
For example, for a 4.5-mat tea room, we can use this sleeve as is for buffer material, and it functions as a half-mat sized fireplace. For different sized tea rooms, a sleeve can be put over the outside of an individual package to create a 1-mat sized fireplace, and in this way we can produce a tea room of almost any size. As explained above, it is possible to display a wide variety of products in sets of 4 (4.5 mats), 8 (8 mats), 18 (18 mats), and so on.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 191mm x Depth 191mm x Height 24mm

TAGS:
miyabi monaka, wafer cake, packaging, japanese, tea ceremony room

RESEARCH ABSTRACT:
The package designs of similar products by other companies often have the monaka wafers in plastic bags and the sweet bean paste in plastic bags stacked on top of each other, then tied together with paper sashes or placed inside boxes.

CHALLENGE:
Our package design lines up the components next to each other rather than stacking them two by two. This results in an overall 2 to 1 shape (because the monaka wafers and sweet bean paste are both close to square), and we realized that these are the same proportions as a tatami mat. So we played up this Japanese style concept and created an even more unique "tea room" design.

ADDED DATE:
2017-12-30 05:23:14

TEAM MEMBERS (2) :
Art Director/Designer : Kazuaki Kawahara and Calligrapher : Ayano Magasaki

IMAGE CREDITS:
Kazuaki Kawahara, 2017.

Visit the following page to learn more: http://www.latona-m.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Latona Marketing Inc.

PROFILE:
Founded in 2008, by designer Kazuaki Kawahara, Latona Marketing Inc. is a Japanese design office adept with marketing. Our main business areas are Graphic Design, Branding, Packaging, Product Design, Websites, Brand Design, Corporate Design, Corporate Identity, Advertising, Marketing. Our company conducts precise marketing in advance, enabling us to correctly pose problems, derive the correct solutions, and reflect these in our designs. Our ultimate objective is to increase the sales and enhance the management of our client companies.

NOMINATION DETAILS

Miyabi Monaka Wafer Cake Packaging by Kazuaki Kawahara is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Kazuaki Kawahara is also kept secret. This information will also be available later.
AWARD DETAILS

Miyabi Monaka Wafer Cake Packaging by Kazuaki Kawahara is Winner in Packaging Design Category, 2017 - 2018.



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