K&Q Chess stick cake packaging by Kazuaki Kawahara |
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| DESIGN DETAILS | |||||
| DESIGN NAME: K&Q PRIMARY FUNCTION: Chess stick cake packaging INSPIRATION: With a length to width ratio of 8:1, the sides of these sleeves are extremely long and are covered in a checkerboard pattern. The pattern continues onto the front, which also features a centrally located window through which the contents of the sleeve can be seen. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a packaging design for baked goods (stick cakes, financiers). When all eight sleeves contained in this gift set are aligned, the beautiful checkered pattern of a chessboard is revealed. K&Q makes your special occasion as elegant as the tea time of a king and queen. OPERATION / FLOW / INTERACTION: One single item is also well selling, and the set of 8 pieces is sold very well for gifts. PROJECT DURATION AND LOCATION: The project started in June 2017 and finished in August 2017 in Japan. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: These paper sleeves were designed to keep costs to a minimum with no glue required for their assembly. Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 213mm x Depth 203mm x Height 40mm (8pcs) TAGS: Poco a Poco, K&Q, stick, cake, packaging, chessboard, checkerboard pattern RESEARCH ABSTRACT: Stick-shaped sweets (cakes and baked goods, chocolates) are often sold wrapped in plastic bags. However, because of their long, thin shape and the unstable plastic packaging, there isn't much usable space for design elements, and any elements present are necessarily difficult to read. CHALLENGE: Our design solves these issues by covering the plastic bag in an embellished paper sleeve. With a length to width ratio of 8:1, the sides of these sleeves are extremely long and are covered in a checkerboard pattern. The pattern continues onto the front, which also features a centrally located window through which the contents of the sleeve can be seen. ADDED DATE: 2017-12-21 04:41:48 TEAM MEMBERS (1) : Art Director/Designer : Kazuaki Kawahara IMAGE CREDITS: Kazuaki Kawahara, 2017. |
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| Visit the following page to learn more: http://www.latona-m.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Latona Marketing Inc. PROFILE: Founded in 2008, by designer Kazuaki Kawahara, Latona Marketing Inc. is a Japanese design office adept with marketing. Our main business areas are Graphic Design, Branding, Packaging, Product Design, Websites, Brand Design, Corporate Design, Corporate Identity, Advertising, Marketing. Our company conducts precise marketing in advance, enabling us to correctly pose problems, derive the correct solutions, and reflect these in our designs. Our ultimate objective is to increase the sales and enhance the management of our client companies. |
| AWARD DETAILS | |
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K&q Chess Stick Cake Packaging by Kazuaki Kawahara is Winner in Packaging Design Category, 2017 - 2018.· Read the interview with designer Kazuaki Kawahara for design K&Q here.· Press Members: Login or Register to request an exclusive interview with Kazuaki Kawahara. · Click here to register inorder to view the profile and other works by Kazuaki Kawahara. |
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