FIRE FANG VODKA Packaging design by Zhou Jingkuan |
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| DESIGN NAME: FIRE FANG VODKA PRIMARY FUNCTION: Packaging design INSPIRATION: The design takes inspiration from shadow puppets while also reinforcing the bold notion of the product. Vodka's taste is hot, such as flames like a tiger. It is fighting the nation of Russia's traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It's a chinese vodka, and it's a brand new brand.The designer cleverly designed the hand shadow on the bottle. bottle positive gesture to change out of three animals and the bottle on the back of the animal associated graphics, formed the packaging visual interest.Hand shadow play interesting and romantic, a childhood memories of a lot of buyers, the hand shadow of creative design can let consumers better remember "Fire Fang" this brand of vodka, and have good packaging. OPERATION / FLOW / INTERACTION: Hand shadow play interesting and romantic, a childhood memories of a lot of buyers, the hand shadow of creative design can let consumers better remember "FIRE FANG" this brand of vodka, and have good packaging. PROJECT DURATION AND LOCATION: The project started in August 2016 in Shenzhen and finished in April 2017 in Shenzhen, and was exhibited in Qingdao in July 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass model, roasted flowers, labels SPECIFICATIONS / TECHNICAL PROPERTIES: 95mm x185mmx45mm TAGS: Fire Fang Vodka, china, Zhou Jingkuan, package design, Hand Shadow RESEARCH ABSTRACT: Packaging design is the art of expression, and finally to solve the problem, the sale of products in the market that will require the packaging of goods for consumers delicate, attractive, fun and creative enough to attract consumer's visual, packing design can be converted into consumers' sense of touch, when consumers get the hand check into some of the information goods, finally produces the possibility of consumption. CHALLENGE: how to make the vodka made in china look very different from the russian vodka in terms of packaging and can quickly attract consumers' attention? how to make consumers interested in this brand can buy this product? ADDED DATE: 2017-12-19 02:52:55 TEAM MEMBERS (1) : Zhou Jingkuan IMAGE CREDITS: Zhou Jingkuan, 2017. |
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| Visit the following page to learn more: http://www.zuoheyou.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zhou Jingkuan PROFILE: L&R is a company focused on the design of tobacco, wine and food packaging. L&R always insists on creative design with international graphics and thinking to ensure that the brand is forward-looking and artistic in the global market competition and is therefore an international award ,L&R creative to the dedication of professionalism, superb technology and the use of wonderful material for the enterprise products into a strong vitality. |
| AWARD DETAILS | |
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Fire Fang Vodka Packaging Design by Zhou Jingkuan is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Zhou Jingkuan. · Click here to register inorder to view the profile and other works by Zhou Jingkuan. |
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