FIRE FANG VODKA Packaging design and corporate image by Zhou Jingkuan

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DESIGN DETAILS
DESIGN NAME:
FIRE FANG VODKA

PRIMARY FUNCTION:
Packaging design and corporate image

INSPIRATION:
The design takes inspiration from shadow puppets while also reinforcing the bold notion of the product. Vodka's taste is hot, such as flames like a tiger. It is fighting the nation of Russia's traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It's a Chinese vodka, and it's a brand new brand. The enterprise wants to make this product to present its own special features and vision by packaging design, which can quickly attract consumers' attention and pay attention to this brand new vodka brand.

OPERATION / FLOW / INTERACTION:
Hand shadow play interesting and romantic, a childhood memories of a lot of buyers, the hand shadow of creative design can let consumers better remember "FIRE FANG" this brand of vodka, and have good packaging.

PROJECT DURATION AND LOCATION:
The project started in August 2016 in Shenzhen and finished in April 2017 in Shenzhen, and was exhibited in Qingdao in July 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass model, roasted flowers, labels

SPECIFICATIONS / TECHNICAL PROPERTIES:
sizeļ¼š95 * 185 * 45 mm

TAGS:
FIRE FANG VODKA,CHINA

RESEARCH ABSTRACT:
Packaging design is the art of expression, and finally to solve the problem, the sale of products in the market that will require the packaging of goods for consumers delicate, attractive, fun and creative enough to attract consumer's visual, packing design can be converted into consumers' sense of touch, when consumers get the hand check into some of the information goods, finally produces the possibility of consumption. Designers have to do is the first step to solve the sale of goods: visual marketing. At the time of packaging design should fully consider the how performance will be full of creative and metamorphosis. Designer analyses other vodka brands design, try to find different ways of design performance. Through the Hand Shadowing to attract consumers to buy it.

CHALLENGE:
How to make the vodka made in China look very different from the Russian vodka in terms of packaging and can quickly attract consumers' attention? How to make consumers interested in this brand can buy this product?

ADDED DATE:
2017-12-19 02:52:55

TEAM MEMBERS (1) :
Zhou Jingkuan

IMAGE CREDITS:
Zhou Jingkuan, 2017.

Visit the following page to learn more: http://www.zuoheyou.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhou Jingkuan

PROFILE:
L&R is a company focused on the design of tobacco, wine and food packaging. L&R always insists on creative design with international graphics and thinking to ensure that the brand is forward-looking and artistic in the global market competition and is therefore an international award ,L&R creative to the dedication of professionalism, superb technology and the use of wonderful material for the enterprise products into a strong vitality.

NOMINATION DETAILS

Fire Fang Vodka Packaging Design and Corporate Image by Zhou Jingkuan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fire Fang Vodka Packaging Design and Corporate Image by Zhou Jingkuan is Winner in Packaging Design Category, 2017 - 2018.



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