Kinpachimikan Orange gift box by MARU

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DESIGN DETAILS
DESIGN NAME:
Kinpachimikan

PRIMARY FUNCTION:
Orange gift box

INSPIRATION:
These oranges are rich in taste and peels are so thin that even babies can eat. Their nature being delicate and difficult to grow, the production amount is very few. Among these oranges, Kinpachimikan is the astonishingly sweet and the finest graded orange that can be only found in the odds of one out of one hundred oranges. Due to its scarcity, you can’t get anywhere else but Kadoya real store.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By addressing an overall concept one out of one hundred oranges, I have designed the package mainly with a simple orange icon. The carton box shows the fraction of 1/100 and depicts an image of the grove standing in the mountain slope. The inside box represents the one-and-only shiny orange.

OPERATION / FLOW / INTERACTION:
In Japan, there is a gift-giving custom at the end of the year when you give presents as a way of showing gratitude. Especially oranges being such a perfect gift for winter, I have designed the package that will please both givers and recipients with a premium and an eye-catching layout.

PROJECT DURATION AND LOCATION:
The project started in 2009 in the city of Arida in the Wakayama prefecture in Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The orange box contains gold foil hot stamped and I used Matte varnish on the surface.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Orange gift box: Width 320mm x Depth 320mm x Height 73mm Carton box: Width 330mm x Depth 330mm x Height 95mm

TAGS:
Orange box, gift box, box, Orange, Japan

RESEARCH ABSTRACT:
I aimed for a package that can not be thrown away, I made a drawer type box that can use even after eating oranges.

CHALLENGE:
Repeated prototyping to express the freshness of mandarin, finally expressed using Matte varnish on the surface.

ADDED DATE:
2017-11-20 10:56:19

TEAM MEMBERS (4) :
Art director: Koichi Sugiyama, Designer: Minako Endo, PR: Taku Kitano and Printing director: Tatsuya Kawaguchi

IMAGE CREDITS:
MARU, 2017.

Visit the following page to learn more: http://maruinc.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kadoya

PROFILE:
The shop that produces new value for the brand that is hiding in Wakayama. From 2009, started nationwide sales of Kinpachimikan.

NOMINATION DETAILS

Kinpachimikan Orange Gift Box by Maru is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kinpachimikan Orange Gift Box by Maru is Winner in Packaging Design Category, 2017 - 2018.



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