Dreams Are On The Way Trade Fair Stand by Neo International Design & Communication

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DESIGN DETAILS
DESIGN NAME:
Dreams Are On The Way

PRIMARY FUNCTION:
Trade Fair Stand

INSPIRATION:
VitrA takes the responsibility to our planet very seriously. Sustainability is a great way to reduce using natural recourses. So, designing a sustainable stand concept is a really good way to show our client’s precision of respecting nature… And in addition; assembly period of this fair was really limited. There was not enough time for creating the real bathrooms on the field.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sustainability, mobility and industrial-natural atmosphere. Using containers as real bathrooms has two advantages. First, they have mobility by loading on trucks and could be shown any other place. Second, they could be used over and over again as display spaces for new products. These second hand real industrial containers and the high plants around them, brought two contrast concepts together: the cold and hard feeling of industry and the warm and soft feeling of nature.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in October 2016 and finished in February 2016 in Istanbul, and was placed in Unicera in March 2017.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used second hand 20’ ISO containers, and this also make it more economic. To create the walls and ceiling in them, we made a metal + wooden construction. And these constructions were also editable for other exhibits. The general stand floor was made of wooden construction and carpet tiles. The half of stand shell was made of expanded metal sheets with metal construction to be seen inside by the visitors. The other half was made of wooden construction with painted chipboards on it. The meeting rooms were also made of expanded metal sheets with metal construction. All the lights were LED to reduce electricity consumption.

SPECIFICATIONS / TECHNICAL PROPERTIES:
36x23x4,50m

TAGS:
Interior, Trade Fair, Stand Booth, Sustainability, Exhibition

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-10-16 15:01:43

TEAM MEMBERS (5) :
H. Cenk GUn / Neo / co-founder, Halise Ozel Mahmutoglu / Neo / co-founder, Erdem Akan / VitrA / Design Director, Ergul Atakturk / VitrA / Display & Promotion Manager and Cigdem Bilgic / VitrA / Display & Promotion Specialist

IMAGE CREDITS:
Neo International Design & Communication, 2017.

Visit the following page to learn more: https://tr.pinterest.com/neodesign0040/vitra- unicera-2017/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VitrA / Eczacibasi Building Products Group

PROFILE:
VitrA is a Turkish brand offering a range of products for complete bathroom solutions with sanitary ware, tap ware, bathtubs & shower trays, bathroom furniture, tiles and bathroom accessories.

NOMINATION DETAILS

Dreams Are On The Way Trade Fair Stand by Neo International Design & Communication is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Dreams Are On The Way Trade Fair Stand by Neo International Design & Communication is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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