Toujours Belle Presentation and Sales by David Chang

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DESIGN DETAILS
DESIGN NAME:
Toujours Belle

PRIMARY FUNCTION:
Presentation and Sales

INSPIRATION:
The design was inspired by the official art style of Napoleon reign, the Empire style, which is associated with the glory of Roman Empire where the grand and splendid architecture symbolized the majestic and expansive dominion of the empire. The rhythm in the space composes a heroic song of triumph, strong yet lyric, noble and proud, telling thrilling stories with brilliance.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Zhengzhou Toujours Belle covers around 2.9 million square meters, including areas for experiencing international business streets, creative culture and international residence with elite social system, theme park, and a full-range of educational system, healthcare system and property management system, to create a top-notch model for comprehensive community.

OPERATION / FLOW / INTERACTION:
The application of lines, columns, carvings and the division follows the style of French court to integrate elegance into modern design, adding a touch of solemnness. French-style architecture pursues involvement in natural surroundings to create a large activity space. The project site model is positioned under a lifted ceiling with large arches and glass vault speaking for its magnificence, a combination of heroic splendor and lyrical euphemism.

PROJECT DURATION AND LOCATION:
Commencement: August 2014 Completion: October 2015 Location: Zhengzhou, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The detailing are prevalent in the grandeur: rare stones applied extensively create a holy and crystal feeling, while the leather, mirror and precious metal represent the spirit of a new era. The tonality set by white, gray, beige and other light colors exudes not only aristocratic calmness and gracefulness, but also the flourishing prosperity in the city.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area: 2816 square meters Height: highest 16.4m, lowest 4m

TAGS:
Luxury, Design, Interior Design, Classical, Formal, Clubhouse, Sales Presentation

RESEARCH ABSTRACT:
We provided two proposals for the client: one classical French, the other modern French. They were differentiated by colors and lines: the former is more grey blue tone based and composed of spaces divided by curved lines, the other more green with linear divisions. In the end, based on the market and customer preferences, the client decided to adopt classical French style with some modern French elements, which rendered into what we see now.

CHALLENGE:
In the interior, we designed the high ceiling above the reception area and the corridor on the second floor to maintain smooth continuation and the dialogue among spaces. The biggest highlight of the whole building is the site model area, for which our proposal of the glass vault was accepted to replace the original flat glass roof, resonating well with the whole design style.

ADDED DATE:
2017-10-08 20:53:08

TEAM MEMBERS (5) :
Chief Design Director: David Chang, Designer: Jim Du, Designer: Nicole Wu, Designer: Xiaomin Li and Designer: Becky Sun

IMAGE CREDITS:
na

PATENTS/COPYRIGHTS:
Copyrights belong to David Chang Design Associates International, 2017

Visit the following page to learn more: http://www.dcida.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
David Chang Design Associates International

PROFILE:
DCDA (David Chang Design Associates International) is an international design company specializing in high-end residential show home, marketing sales centers, clubhouses, bespoke private residence, retail, and hospitality including procurement. The firm was originated as a small design studio in Vancouver, Canada in 1998, later incorporated in 2004, and established offices in Guangzhou in 2006 and Beijing in 2009 to provide space planning, interior design and soft furnishings services for major real estate developers in China. Completed real estate projects in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Shenyang, Kunshan, Dalian, etc. are well received by the industry and has been setting as the design standards for development and design collection. DCDA has a design team of more than 90 professional designers and an experienced project management team. Type of projects encompasses villa, apartments, sales centers, clubhouses, and hotels for developers as well as private client projects, etc. Locations of projects are spread out throughout North America and Asia. Innovative designs have won numerous honorary awards from Canadian design associations and other perspective areas. DCDA’ s team of passionate and inspired professional design team consistently adheres to a system of quality, consistently discovering the significance of the practicality of space and revelation of details, and with the same enthusiasm for arts creating the ideal living space.

NOMINATION DETAILS

Toujours Belle Presentation and Sales by David Chang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Toujours Belle Presentation and Sales by David Chang is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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