Life Intensified Photography by Florian W. Mueller

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DESIGN DETAILS
DESIGN NAME:
Life Intensified

PRIMARY FUNCTION:
Photography

INSPIRATION:
The aim was to create pictures that work for themselves. There schould be no CGI, which is commos these days in automobile advertising. Four cars in extraordinary colors: Lava Orange, Viper Green, Riviera Blue and Ultra Violet, had to be put into the right and fitting scenery. That was the task and I solved it.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I was asked to create the pictures for the "Life Intensified" campaign for Porsche Asia Pacific. It was a whole package: I created the stories behind, looked out for the best locations for 4 colorful Porsche Macan S and gathered a perfect team: My assistant and a filmmaker to produce four intense makinf of videos.

OPERATION / FLOW / INTERACTION:
The pictures were used for a social media and commercial campaign all over Asia. Later Porsche started an instagram challenge about the claim "Life Intensified". The winners had the chance to enjoy a photograohy masterclass with me in Malaysia.

PROJECT DURATION AND LOCATION:
Shooting: One week in Taipei, Taiwan. Campaign: August 2017 in Asia.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital photography with a Phase One XF and an IQ3 100MB back. No additional lights, no CGI.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This campaign was for social media and advertising in the whole Asia Pacific area of Porsche. Including the making of films and additional making of material.

TAGS:
car, sportscar, porsche, taiwan, macan, taipei, asia, advertising, photography

RESEARCH ABSTRACT:
The approach was to create pictures of the four automobiles in combination with the very vibrant and lively atmosphere in Taipei, Taiwan. Porsche gave me all the freedom to scout the proper locations and to create the pictures. I wanted to show real cars in a real scenery, no computer created visuals or backdrops. For each color of the four cars I had to find a different and fitting location/daytime/atmosphere.

CHALLENGE:
The hardest part was that we had to shoot in a real and living city. Not in a studio. And we could not block streets or areas. That was sometimes difficult: Where we had a lot of spyce during the daytime while scouting, there were hundreds of scooters parked during the night we wanted to shoot. So we waited and moved the last scooters by hand.

ADDED DATE:
2017-10-02 11:10:35

TEAM MEMBERS (6) :
Creative Director: David Schuette, Agency: Kemper Kommunikation, Assistant photographer: Christian Bacher, DOP: Johannes Maierbacher, Post production photography: NPIXO and Post production film: Bee film

IMAGE CREDITS:
All images by Florian W. Mueller, Post production: npixo, Frankfurt.

PATENTS/COPYRIGHTS:
Copyrights belong to Florian W. Mueller

Visit the following page to learn more: http://www.goo.gl/mceztB
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Porsche Asia Pacific

PROFILE:
Porsche Asia Pacific Pte Ltd commenced operations on the 1st October 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly more important to us and to support our importers. Porsche Asia Pacific supports the Porsche importers in 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. In our office, we offer full support to our importers with dedicated people who look after all aspects of Sales, After-Sales as well as Marketing and Network Development issues. We also have a technical hotline where our importers can contact us quickly and efficiently to resolve problems as soon as they arise so that customer inconvenience is kept to a minimum and we liaise directly with the factory in Germany to ensure that our importers are up to date with all the latest product and technical information.

NOMINATION DETAILS

Life Intensified Photography by Florian W. Mueller is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Life Intensified Photography by Florian W. Mueller is Winner in Photography and Photo Manipulation Design Category, 2017 - 2018.



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