Chinatown Connect Community newspaper by Siqi Liang

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DESIGN DETAILS
DESIGN NAME:
Chinatown Connect

PRIMARY FUNCTION:
Community newspaper

INSPIRATION:
In New York City, Chinese have the fastest growing senior population, Growth in the Chinese senior population in New York City is driven by Chinese seniors late life and by Asian immigrants aging into senior status. The high rates of limited English ability among Asian seniors increase social isolation.Chinatown Connect is a community newspaper created by and for Chinese seniors to highlight their common interests and build lasting interaction opportunities among them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chinatown Connect is a community newspaper in both digital versions on a kiosk and printed version delivered to senior’s hand for early immigration and new immigration. Firstly, Using newspaper as a medium to combine Chinese isolated seniors. Secondly, The contents of the newspaper are about Chinese senior`real life in the community. Third, Help government collect data of isolated seniors which they need a lot. Lastly, Kiosk in a bus station or park is a good way to approach seniors since they walk a lot.

OPERATION / FLOW / INTERACTION:
When the isolated seniors walk in the park or wait for the bus on a station, they will be attracted by the content on it or the coupons. They click the button to explore the district they are interested and read the other seniors stories on it. Once they feel like they have the same interest with the author of the stories they can click the button called contact to make friends through Wechat, writing letter or text. They can even get this news by clicking the button called send to my mailbox on the home page. Then they can get the printed version from their mailbox.

PROJECT DURATION AND LOCATION:
One year research and design.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
Material: newspaper paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
Newspaper size:390mm X 540mm Digital screen: 1080 X1920

TAGS:
Social Innovation Design, Senior isolation, digital design, design research

RESEARCH ABSTRACT:
Background: The social isolation situation is worse for Chinese seniors in New York cause even they live in Chinese community they live with Chinese who have different dialects, different values due to the different background so they think they don`t have any common interests. Method: Stakeholders interview, system thinking. By interviewing all related stakeholders like the managers in senior centers, isolated senior`s families, the people in government, the doctors in medical school. And narrowing down the target audience to the late Chinese immigrants as well as the specific problem which is the disconnection between late Chinese immigrants and early Chinese immigrants. Field interviews and shadowing. To get different perspectives and build different mental models, tried to understand the reasons for the disconnection. And I also did shadowing for three isolated seniors to synthesis their life patterns. Test hypothesis, verify the hypothesis. I held three workshops to verify my hypothesis and adjust design based on the feedback from the workshops. Participants: more than thirty interviewees. Result and insight: The biggest insight is many Chinese isolated seniors believe that they have nothing in common, but actually their behaviors disprove the belief. They are love for grandkids, missing their homeland, regularly reading the Chinese newspaper, huge love for good shopping deals. Hypothesis: My hypothesis is they can be connected to their common interests.

CHALLENGE:
Research Challenge: In research part, the biggest challenge is since those people are isolated, they are invisible in New York, it is so difficult to find them and do the interviews. My solution was doing an observation for them. I found that many Chinese seniors love to go to the park, and those isolated seniors always sit by themselves. When I approached them and talked with them, I realized that they are exactly the group I'm looking for. Creative challenge: For the design of community newspaper, I'm worried about the privacy leaking.

ADDED DATE:
2017-09-30 02:56:23

TEAM MEMBERS (1) :
Siqi Liang

IMAGE CREDITS:
Siqi Liang

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Siqi

PROFILE:
Siqi is a social innovator who has design thinking skills and makes design for most 99% people in the society. Chinatown Connect is the project she combines the knowledge of ethnography research and UX design which solve the issue of Chinese seniors isolation in New York. With the collaboration with the different organizations in New York, this project can be done successfully.

NOMINATION DETAILS

Chinatown Connect Community Newspaper by Siqi Liang is a Nominee in Social Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Chinatown Connect Community Newspaper by Siqi Liang is Winner in Social Design Category, 2017 - 2018.



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