Barnana x Starbucks Exclusive Packaging - Snacks by Nik Ingersoll

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DESIGN DETAILS
DESIGN NAME:
Barnana x Starbucks Exclusive

PRIMARY FUNCTION:
Packaging - Snacks

INSPIRATION:
Barnana's mission is to end food waste on banana farms by upcycling the bananas that usually go to waste on farms in Latin America. So far, Barnana has saved over 26 million bananas from going to waste with these products. They are USDA Certified Organic, Non GMO Project Verified and use Fair Trade Certified Ingredients. This was designed specifically for Starbucks and is sold nationwide in over 12,000 Starbucks stores in the USA. I wanted to design something unique for this channel of stores, a channel the brand had never been in before.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a unique packaging to the Barnana brand which is typically characterized by bright, colorful elements. I needed thread the needle on hitting an exclusive, premium feel while making sure the brand was consistent across channels. In order to do just that, I used mixed materials for this package, something that I had not done before. Gold foil (silver foil with transparent yellow overlay to get a pure gold), silver foil, registered matte background, and gloss overlays. The way that the Starbucks stores lighting systems are laid out, this package shined in the snack section perfectly. This design is both unique to the Barnana brand and highly differentiated within Starbucks stores fitting with the Starbucks Reserve direction that they are moving towards.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project took about 8 months to complete and was done in Los Angeles, California over several cups of coffee and inspiration.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Registered matte material with metalized cutaways and gloss overlays. The gold foil look is a metalized material with a golden color printed on top of it, giving it a gold sheen.

SPECIFICATIONS / TECHNICAL PROPERTIES:
114mm Width x 25mm Depth x 127mm Height

TAGS:
packaging, package, bananas, sustainable, green, snacks, organic,

RESEARCH ABSTRACT:
Initially, we tested 4 different flavors in 2 different cohorts of Starbucks stores to see what sold the best. The two regions that were chosen were selected based on which stores would best simulate a national rollout with the Starbucks chain. Upon testing, the Organic Chocolate Chewy Banana Bites performed best. Further sensory testing was conducted using Facebook ads and targeting Starbucks customers to see which packaging varietals they liked the most. This confirmed my initial hypothesis in terms of overall look, feel and fit for that customer segment.

CHALLENGE:
The challenge was taking the Barnana brand which had been living in the natural/organic retail channels for it's entire existence and translate it into a premium coffee shop environment. With the absence of 1,000's of other packages next to ours, we would have a better chance to shine on shelf. Another challenge was the lighting in the stores. It is a bit dimly lit, but there is a nice light right above the snack tower. That's why the gold and silver foil concept exceeded my expectations when we put them in the snack towers. The film was premium and the way the light hit the foil on the packages, they lit up brightly.

ADDED DATE:
2017-09-29 20:33:52

TEAM MEMBERS (1) :
Nik Ingersoll

IMAGE CREDITS:
Nik Ingersoll

PATENTS/COPYRIGHTS:
Copyright Barnana 2017

Visit the following page to learn more: http://ingersollnik.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Barnana | Nik Ingersoll

PROFILE:
Barnana is on a mission to end food waste on organic banana farms by upcycling fruit that used to go to waste. The Company's vision is to be the brand synonymous with banana-based snacks. Up to 20% of the bananas that are grown are wasted before ever leaving the farm. Although these bananas look good to the naked eye, they are deemed "imperfect" due to stringent export standards and are rejected for small bumps, bruises or being a day or two too ripe. The name Barnana is derived from the company's belief that the banana was in fact mother nature's very first energy bar. Barnana's product lines include: Chewy Banana Bites, Crunchy Banana Brittle and now Ridged Plantain Chips. The company was founded by Caue Suplicy, Nik Ingersoll and Matt Clifford in late 2012. The Company has amassed a crew of notable investors along the way including Brad Feld, Mark Rampolla, Boulder Food Group and more. Barnana is sold nationwide in the USA, Japan and Canada in over 14,000 stores including Starbucks, Whole Foods Market and Costco. I serve as the Co-Founder, CMO and Chief Designer at the company.

NOMINATION DETAILS

Barnana X Starbucks Exclusive Packaging-Snacks by Nik Ingersoll is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Barnana X Starbucks Exclusive Packaging-Snacks by Nik Ingersoll is Winner in Packaging Design Category, 2017 - 2018.

· Read the interview with designer Nik Ingersoll for design Barnana x Starbucks Exclusive here.

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· Click here to register inorder to view the profile and other works by Nik Ingersoll.
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