Upcycled Organic Plantain Chips Packaging - Chip Bag by Nik Ingersoll

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DESIGN DETAILS
DESIGN NAME:
Upcycled Organic Plantain Chips

PRIMARY FUNCTION:
Packaging - Chip Bag

INSPIRATION:
Barnana upcycles the bananas and plantains that usually go to waste on farms in Latin America. This is the first flavor forward, organic, ridged plantain chip. Barnana is the banana-brand. This package uses the cooking banana's (plantain's) leafs to give this vibrant chip bag texture while using bright, tropical colors to differentiate between flavors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The World's First Organic Upcycled Plantain Chips. This package has been designed for our brand new line of products, launching globally in partnership with Whole Foods Market and Amazon in January 2018. This line represents the first plantain chips of their kind. USDA Certified Organic, ridged and cooked with coconut oil. The background texture of this package is made up of several banana leafs overlays on top of each other giving it depth and texture.

OPERATION / FLOW / INTERACTION:
Traditionally, the chip isle has been dominated by tortilla and potato chips. Plantain chips have been often relegated to the 'ethic' part of the store and are sold as commodities with very little flavor. This package jumps off of the shelf in four distinct ways, yielding better performance. They are uniquely flavor forward, cooked in organic coconut oil, ridged cut and packaged bright, colorful banana leaves.

PROJECT DURATION AND LOCATION:
The project started July 2017, the global roll out in Whole Foods Market & Amazon starts January 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This bag uses a registered matte material. The bag is matte and the logo is glossy.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Regular Size: 12"H x 8"W Small Size: 8"H x 5.5"W

TAGS:
organic, sustainable, packaging, bright, vibrant, bananas, natural

RESEARCH ABSTRACT:
Part I of the research was figuring out where we could source organic plantains as there is not a large supply of them. Then, we had to get a machine that could make them ridged and find high quality coconut oil. Part II of the research involved figuring out what flavors people truly love on salty snacks. Primary research methodology was conducted with a survey of over 2,000 of our core customers. Secondary research was gathered through IRI, Neilson and SPINS data. Part III of the research process was creating the packaging concept and flavor profiles, testing in focus groups at our office in Santa Monica.

CHALLENGE:
The biggest challenge for this project was finding a way to stay true to the cooking banana (plantain) while at the same time differentiating between products. The chip isle is full of bland tortilla chips and potato chips. My goal was to break through the noise with a vibrant design so when the consumer picks up the bag, they can learn about Barnana's mission to end food waste on banana farms.

ADDED DATE:
2017-09-29 18:50:25

TEAM MEMBERS (1) :
Co-Founder, CMO & Designer : Nik Ingersoll

IMAGE CREDITS:
Creator, Nik Ingersoll

PATENTS/COPYRIGHTS:
Copyright Barnana 2017

Visit the following page to learn more: http://ingersollnik.com | http://barnana.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nik Ingersoll | Barnana

PROFILE:
Barnana is on a mission to end food waste on organic banana farms by upcycling fruit that used to go to waste. The Company's vision is to be the brand synonymous with banana-based snacks. Up to 20% of the bananas that are grown are wasted before ever leaving the farm. Although these bananas look good to the naked eye, they are deemed "imperfect" due to stringent export standards and are rejected for small bumps, bruises or being a day or two too ripe. The name Barnana is derived from the company's belief that the banana was in fact mother nature's very first energy bar. Barnana's product lines include: Chewy Banana Bites, Crunchy Banana Brittle and now Ridged Plantain Chips. The company was founded by Caue Suplicy, Nik Ingersoll and Matt Clifford in late 2012. The Company has amassed a crew of notable investors along the way including Brad Feld, Mark Rampolla, Boulder Food Group and more. Barnana is sold nationwide in the USA, Japan and Canada in over 14,000 stores including Starbucks, Whole Foods Market and Costco.

NOMINATION DETAILS

Upcycled Organic Plantain Chips Packaging-Chip Bag by Nik Ingersoll is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Nik Ingersoll is also kept secret. This information will also be available later.
AWARD DETAILS

Upcycled Organic Plantain Chips Packaging-Chip Bag by Nik Ingersoll is Winner in Packaging Design Category, 2017 - 2018.

· Read the interview with designer Nik Ingersoll for design Upcycled Organic Plantain Chips here.

· Press Members: Login or Register to request an exclusive interview with Nik Ingersoll.

· Click here to view the profile and other works by Nik Ingersoll.
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