Gradaia Grapewine range Grapewine brand and packaging identity by Stefano Giuseppe Dell'Orto and Giacomo Stefanelli

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DESIGN DETAILS
DESIGN NAME:
Gradaia Grapewine range

PRIMARY FUNCTION:
Grapewine brand and packaging identity

INSPIRATION:
Inspired by the magnificent world of font, of letterings. The idea came from the old design that already had a simple font but without personality. We worked, as requested by the cliente, to leave a perception of continuity but in the same time give a strong perception of evolution, of innovation, of modern and contemporary style. The letters play with the space of the label and use opaque and shiny effect to make the design more appealing

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evergreen simplicity of the Italian style. The design has been created to express a clear difference between the ancient and traditional world of Italian grape wines and the new identity of Gradaia, based on the modern shape of the bottle (already existing) together with the classic font managed into the space to communicate the evergreen italian style.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Grape wine, brand identity, packaging identity

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-29 18:50:16

TEAM MEMBERS (2) :
Stefano Giuseppe Dell'Orto - client director and Giacomo Stefanelli - Creative Director

IMAGE CREDITS:
NEOM studio

Visit the following page to learn more: http://www.neom.it/en/progetti/gradaia-copy/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NEOM

PROFILE:
Neom is a Brand&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.

NOMINATION DETAILS

Gradaia Grapewine Range Grapewine Brand and Packaging Identity by Stefano Giuseppe Dell'orto and Giacomo Stefanelli is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gradaia Grapewine Range Grapewine Brand and Packaging Identity by Stefano Giuseppe Dell'orto and Giacomo Stefanelli is Winner in Packaging Design Category, 2017 - 2018.



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