Incia Liquid Soap Liquid Soap by Musa Celik

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DESIGN DETAILS
DESIGN NAME:
Incia Liquid Soap

PRIMARY FUNCTION:
Liquid Soap

INSPIRATION:
Incia launched a new liquid soap series consist of 100% natural ingredients. Packaging design alternatives which are inline with this claim and “as pure as nature” motto of the brand were prepared.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product contains no additives and it has a superior cleaning performance without harming the skin flora. These features of the product were reflected in the form of packaging. Performance was highlighted with asymmetric and masculine shoulder details while a soft body form was designed for a sense of innocence. White color was prepared for the bottle to enhance purity and elegancy perception. A stylized leaf figure was applied to the bottle to emphasize naturalness aesthetically.

OPERATION / FLOW / INTERACTION:
An elegant package design, which is not common for liquid soaps, was prepared for the product. Thus, decorative packages that can add beauty to bathrooms were obtained. Considering the cost and production constraints, ready-to-use pump preferred for the bottle.

PROJECT DURATION AND LOCATION:
The project started in October 2016 and finished in January 2017 in Istanbul / TURKEY

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging material is polyethylene.

SPECIFICATIONS / TECHNICAL PROPERTIES:
H: 17 cm W: 8 cm D: 2 cm Volume: 250 ml

TAGS:
bottle, packaging, design, modern, unique, stylish, soap, ergonomics, natural

RESEARCH ABSTRACT:
Online research was conducted for the project. Several samples related liquid soap packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.

CHALLENGE:
Preparing a stylish packaging design which reflects 100% natural ingredients of the product was the main challenge of the project. These needs of the project were met by a minimalist bottle design which reflects naturalness.

ADDED DATE:
2017-09-29 13:03:53

TEAM MEMBERS (1) :
Musa Çelik

IMAGE CREDITS:
Musa Çelik

Visit the following page to learn more: http://www.tasarist.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tasarist

PROFILE:
Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies.

NOMINATION DETAILS

Incia Liquid Soap Liquid Soap by Musa Celik is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Incia Liquid Soap Liquid Soap by Musa Celik is Winner in Packaging Design Category, 2017 - 2018.



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