ThinkPad 25 Laptop Computer by Lenovo Design Group

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DESIGN DETAILS
DESIGN NAME:
ThinkPad 25

PRIMARY FUNCTION:
Laptop Computer

INSPIRATION:
This anniversary product reflects 25 years of ThinkPad design heritage implanted with the latest technology. Simple, reliable, and productive for the demanding business world and has the ThinkPad brand DNA.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Developed in commemoration of the 25th anniversary of ThinkPad PC, it is unlike any traditional products. ThinkPad users wrote in what functions and specifications they want to a special website and this product is based on the results. The actual user's voice influenced the direction such as keyboard layout and key top shapes. The inside technology is cutting edge with the newest CPU,GPU, and OS. This product reflects the latest technology in a simple design that ThinkPad users want most.

OPERATION / FLOW / INTERACTION:
As an anniversary edition, the keypad layout as well as key shapes among other features are reflective of ThinkPad's rich history. The keypad layout and shapes are designed to optimize user experience in productivity just as previous generation have. Having a retro appearance and feel at first impression, users will truly appreciate the latest high technology and features of this product.

PROJECT DURATION AND LOCATION:
13 - 24 months, primarily in Yokohama, Japan. To be launched in 2018

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
The housings are made of CFRP due to its strength and light weight, meeting the demands of business users. Additionally, a special bag, AC-Adapter, and pen case were designed for everything to stack and fit nicely together. And it is limited production units.

SPECIFICATIONS / TECHNICAL PROPERTIES:
336.6x232.5x19.95mm,1.69kg, Classic 7 row keyboard shape. Anniversary edition ThinkPad logo plate. limited production units.

TAGS:
Thinkpad, Computer, Lenovo, Simplicity, Notebook, 25years,

RESEARCH ABSTRACT:
ThinkPad users wrote into a website telling us what they would like in a 25th anniversary product. The look, feel, features, and specifications were all influenced directly by the voice of the user.

CHALLENGE:
The difficult part of the design was to convince all the departments that we should pursue the 25th Anniversary edition concept as a whole. Having a retrospective feel, yet advancing technologically forward at the same time was a challenge.

ADDED DATE:
2017-09-28 22:19:51

TEAM MEMBERS (1) :
Experience Design Group, Lenovo

IMAGE CREDITS:
Lenovo Design.

Visit the following page to learn more: https://www3.lenovo.com/us/en/landingpage
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lenovo Group Ltd.

PROFILE:
Lenovo is an innovative, international technology company formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division. As a global leader in the PC market, we develop, manufacture and market cutting-edge, reliable, high-quality PC products and value-added professional services that provide customers around the world with smarter ways to be productive and competitive. We base our success on our customers achieving their goals: productivity in business and enhancement of personal life.

NOMINATION DETAILS

Thinkpad 25 Laptop Computer by Lenovo Design Group is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Thinkpad 25 Laptop Computer by Lenovo Design Group is Winner in Digital and Electronic Devices Design Category, 2017 - 2018.



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