ThinkPad E series A Notebook Computer by Experience design group

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DESIGN DETAILS
DESIGN NAME:
ThinkPad E series

PRIMARY FUNCTION:
A Notebook Computer

INSPIRATION:
The ThinkPad E series is targeted to retain the DNA of ThinkPad yet evolving a modern and simplicity looking. Focused on simplifying the traditional element and elevating appeal with a deep focus in CMF strategy. The compact footprint and up-to date marketing feature push the the ThinkPad E series leading in the category.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Renowned for ruggedness, durability, and quality, ThinkPad laptops undergo robust testing to meet military specs. These include pressure, temperature, humidity, vibration, and dust tests. Featuring full-sized and spill-resistant, the legendary ThinkPad ergonomic keyboard with numeric keypad is renowned for its full array of keys, excellent feel, and TrackPoint® pointing device. Perfected over 20+ years, it also has a large TrackPad with buttons that can be configured multiple ways. The most important thing is there

OPERATION / FLOW / INTERACTION:
The ThinkPad E series has a host of productivity-enhancing features. Additional HDMI, and USB ports make life easier when presenting or sharing information. An optional swipe fingerprint reader makes your fingerprint your password. And a Trusted Platform Module (TPM) function gives you extra peace of mind by encrypting all your data. Thanks to wide-angle viewing, face-tracking, and low-light sensitivity features, the built-in HD webcam and dual noise-cancelling microphones make it so simple to link up with colleagues and friends. The ThinkPad E series even has convenient multimedia keys for quick, easy access to the microphone and speaker.

PROJECT DURATION AND LOCATION:
The project was started its ideation phase 2016 July and having alignment for tooling start by 2017 Febuary. WHole design and development was happening across BJ, TW, JP, US.

PRODUCTION / REALIZATION TECHNOLOGY:
With its slim design and light weight, the ThinkPad E series gives you the performance to get things done—wherever you are. Powered by 8th Generation Intel® Core™ processors, this laptop can be configured with various graphics, storage, memory, and connectivity options, based on your business requirements.

SPECIFICATIONS / TECHNICAL PROPERTIES:
379X261X23.9

TAGS:
ThinkPad, Computer, Lenovo, Simplicity, Notebook

RESEARCH ABSTRACT:
We have conducted both quantitative and qualitative research before we starting the whole product development phase. The research conducted with our loyal ThinkPad customers, professionals from different industries corporate IT decision makers, and of course a lot of general consumers with experience using computer in their daily basis. There are a lot of insight taken in from brand perspective, user experience and CMF strategy. all of these information will be taken back with the team , to implement in our development phase along with the portfolio strategy.

CHALLENGE:
Bringing breakthrough , new design element and yet retaining the heritage and D.N.A. of ThinkPad design. But we always take this challenge by a deep collaboration with huge amount of research with loyal customer, fans group and potential customers worldwide. We took all their feedback, insight back with our internal development team and offer out best solution with deep understanding of technical and marketing constraint.

ADDED DATE:
2017-09-28 17:36:49

TEAM MEMBERS (1) :
Experience Design Group, Lenovo

IMAGE CREDITS:
Lenovo Design

Visit the following page to learn more: https://www3.lenovo.com/us/en/landingpage
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lenovo Group Ltd.

PROFILE:
Lenovo is an innovative, international technology company formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division. As a global leader in the PC market, we develop, manufacture and market cutting-edge, reliable, high-quality PC products and value-added professional services that provide customers around the world with smarter ways to be productive and competitive. We base our success on our customers achieving their goals: productivity in business and enhancement of personal life.

NOMINATION DETAILS

Thinkpad E Series a Notebook Computer by Experience Design Group is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Thinkpad E Series a Notebook Computer by Experience Design Group is Winner in Digital and Electronic Devices Design Category, 2017 - 2018.



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