Wild Horses Window VM Display of Hermès by L'Atelier Five

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DESIGN DETAILS
DESIGN NAME:
Wild Horses

PRIMARY FUNCTION:
Window VM Display of Hermès

INSPIRATION:
‘La Nature au Galop’ – Nature in Full Galop. Taking inspiration from horses and their behaviour in the wild. An exhilarating and emotional display, developed to showcase the gentle, yet strong and powerful nature of the horse in its natural environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Due to the nature of the subject, the designs were kept loose and free in sketch form only, to ensure not to hinder the production and final outcome of the window installation. Commanding impact on a modest budget the aim was to immerse the viewer in the story, taking a snapshot in time.

OPERATION / FLOW / INTERACTION:
To play on the natural behaviour of the horse, it was important to showcase both the gentle and calming nature with the raw power that can be seen in the real life. As the viewer passes the windows they are taken on a journey of the horse galloping through planes and taking solace and retirement at the watering-hole.

PROJECT DURATION AND LOCATION:
Kuwait, Al Hamra Mall Design and production period March – April 2016 Installation May 2016 for 3 months

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main aim of the production was to keep the windows looking fluid and natural, using natural real grasses and realistic horse figurines, figures cast and moulded in fibre glass and scenically painted.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Window measurements: Left side window dimensions – 3720mm x 1800mm x 1800mm Middle window dimensions – 4700mm x 3430mm x 1040mm Right side window dimensions - 4700mm x 3430mm x 1040mm

TAGS:
Window Display, Retail display, Visual Merchandising

RESEARCH ABSTRACT:
Kuwait is an arid country, surrounded by sandy dunes and desert landscapes. Horses have been a means of travel, income and a major part of life through the centuries up to current day where horses are a big part of the leisure industry in the country. The horse is also one of the key icons for the brand identify of the client, therefore was the perfect creature to capture the audience of Kuwait city and evoke an emotional attachment to the window display. Each window was developed to attract, engage and entertain the viewer, whilst highlighting the brand products as hero elements to entice the audience.

CHALLENGE:
Ensuring the water-hole was effectively produced was key to the success of the window. It was imperative to create a realistic water effect, enclosing the window down to create an authentic scene. Being that the window is a corner display, the window box is enclosed and the access was extremely limited in the back wall, making the access to dress the window extremely difficult.

ADDED DATE:
2017-09-28 14:47:18

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1 : L'Atelier Five / Hermès, Wild Horses, 2016
Image #2 : L'Atelier Five / Hermès, Wild Horses, 2016
Image #3 : L'Atelier Five / Hermès, Wild Horses, 2016
Image #4 : L'Atelier Five / Hermès, Wild Horses, 2016

PATENTS/COPYRIGHTS:
L'Atelier Five

Visit the following page to learn more: http://latelierfive.com/project/wildhorses/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hermès

PROFILE:
French high fashion luxury goods manufacturer

NOMINATION DETAILS

Wild Horses Window Vm Display of Hermès by L'atelier Five is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Wild Horses Window Vm Display of Hermès by L'atelier Five is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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