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| DESIGN DETAILS |
DESIGN NAME:
Pegah Flavored Milks
PRIMARY FUNCTION:
Packaging
INSPIRATION:
Iran Dairy Co. is the first industrial producer of dairy products and remembered and become iconic by its nostalgic milk glass bottles. Iran Dairy Co. starts to renew its products with a variety of different flavors and added value and I tried to create a new image with iconic bottle and its new friends.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product is designed for kids and the marketing strategy is about to launch the products with specific game and short animations to increase the good habit of drinking milk among the youngsters.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in January 2017 in Tehran and finished in September 2017, and The Products Was lounched in January 2018.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Aseptic packaging was the best option to keep the product and flavor fresh.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Aseptic packaging. Width 48 mm x Depth 38 mm x Height 119 mm Capacity 200ML.
TAGS:
packaging design, flavored milk, branding, character design
RESEARCH ABSTRACT:
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CHALLENGE:
To consider parents (as decision makers) and kids (as the main
Audience) was important for the client. The number and diversity of the flavors and products (25 Flavors) made the main challenge to create a similar visual language and look and feel to contain the identity of the brand. Another challenge was to illustrate the character compatible with game and animation.
ADDED DATE:
2017-09-28 11:36:43
TEAM MEMBERS (1) :
IMAGE CREDITS:
Hasan Yoghar, 2017.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Carno Creative Studio
PROFILE:
Carno is a creative studio located in Tehran,Iran. Carno is a professional group which uses its experiences in a dynamic way to present ideas images and stories. To help their companions to grow by combining strategic thinking and a brave approach to ensure the creation, development and evolution of effective brands.
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