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The Doogh, Traditional Yogurt Drink Packaging by Hasan Yoghar |
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| DESIGN DETAILS |
DESIGN NAME:
The Doogh, Traditional Yogurt Drink
PRIMARY FUNCTION:
Packaging
INSPIRATION:
Transforming the traditional geometric pattern with motifs of the added flavors and herbs is used to make a unique atmosphere and a new approach to Persian calligraphy is used to design an exclusive and iconic typography for the packages to represent the soul of the product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Doogh is a traditional Iranian drink, which is produced from yogurt and it is very popular in Persian cuisine. The producer starts a new approach to this very traditional drink with new flavor and modern packaging.
OPERATION / FLOW / INTERACTION:
This design characterizes the type of product and indicates it's origin and also is able to communicate with the target audience.
PROJECT DURATION AND LOCATION:
The project started in February 2017 in Tehran and finished in March 2017.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Using Highly Reflective aluminium for tin can and masked white color to showing up a glimpe of the pattern in reflective areas.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter 6.5mm, High 11mm, Capacity 330ML
TAGS:
packaging, tin can, yogurt drink, traditional beverage, doogh
RESEARCH ABSTRACT:
-
CHALLENGE:
The patterns and typography should be familiar to the traditional audience and and persian-cuisine-friendly and also attract the more modern customers at the same time, the design should be modern, original.
ADDED DATE:
2017-09-28 10:31:50
TEAM MEMBERS (1) :
IMAGE CREDITS:
Hasan Yoghar, 2017.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Carno Creative Studio
PROFILE:
Carno is a creative studio located in Tehran,Iran. Carno is a professional group which uses its experiences in a dynamic way to present ideas images and stories. To help their companions to grow by combining strategic thinking and a brave approach to ensure the creation, development and evolution of effective brands.
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