The Doogh, Traditional Yogurt Drink Packagin Identity by Hasan Yoghar

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DESIGN DETAILS
DESIGN NAME:
The Doogh, Traditional Yogurt Drink

PRIMARY FUNCTION:
Packagin Identity

INSPIRATION:
Transforming the traditional geometric pattern with motifs of the added flavors and herbs is used to make a unique atmosphere and a new approach to Persian calligraphy is used to design an exclusive and iconic typography for the packages to represent the soul of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Doogh is a traditional Iranian drink, which is produced from yogurt and it is very popular in Persian cuisine. The producer starts a new approach to this very traditional drink with new flavor and modern packaging.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in February 2017 in Tehran and finished in March 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Using Highly Reflective aluminium for tin can and masked white color to showing up a glimpe of the pattern in reflective areas.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter 6.5mm, High 11mm, Capacity 330ML

TAGS:
packaging, tin can, yogurt drink, traditional beverage, doogh

RESEARCH ABSTRACT:
-

CHALLENGE:
The patterns and typography should be familiar to the traditional audience and and persian-cuisine-friendly and also attract the more modern customers at the same time, the design should be modern, original.

ADDED DATE:
2017-09-28 10:31:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
Hasan Yoghar, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Carno Creative Studio

PROFILE:
Carno is a creative studio located in Tehran. we combine strategic thinking and a brave approach to ensure the creation, development and evolution of effective brands. We’re creative problem solvers for businesses that want to change the status quo. So we look to break convention, because we’re agents of change.

NOMINATION DETAILS

The Doogh, Traditional Yogurt Drink Packagin Identity by Hasan Yoghar is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Doogh, Traditional Yogurt Drink Packagin Identity by Hasan Yoghar is Winner in Packaging Design Category, 2017 - 2018.



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