The Doogh, Traditional Yogurt Drink Packaging by Hasan Yoghar |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Doogh, Traditional Yogurt Drink PRIMARY FUNCTION: Packaging INSPIRATION: Transforming the traditional geometric pattern with motifs of the added flavors and herbs is used to make a unique atmosphere and a new approach to Persian calligraphy is used to design an exclusive and iconic typography for the packages to represent the soul of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Doogh is a traditional Iranian drink, which is produced from yogurt and it is very popular in Persian cuisine. The producer starts a new approach to this very traditional drink with new flavor and modern packaging. OPERATION / FLOW / INTERACTION: This design characterizes the type of product and indicates it's origin and also is able to communicate with the target audience. PROJECT DURATION AND LOCATION: The project started in February 2017 in Tehran and finished in March 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Using Highly Reflective aluminium for tin can and masked white color to showing up a glimpe of the pattern in reflective areas. SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter 6.5mm, High 11mm, Capacity 330ML TAGS: packaging, tin can, yogurt drink, traditional beverage, doogh RESEARCH ABSTRACT: - CHALLENGE: The patterns and typography should be familiar to the traditional audience and and persian-cuisine-frie ADDED DATE: 2017-09-28 10:31:50 TEAM MEMBERS (1) : IMAGE CREDITS: Hasan Yoghar, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Carno Creative Studio PROFILE: Carno is a creative studio located in Tehran,Iran. Carno is a professional group which uses its experiences in a dynamic way to present ideas images and stories. To help their companions to grow by combining strategic thinking and a brave approach to ensure the creation, development and evolution of effective brands. |
| AWARD DETAILS | |
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The Doogh, Traditional Yogurt Drink Packaging by Hasan Yoghar is Winner in Packaging Design Category, 2017 - 2018.· Read the interview with designer Hasan Yoghar for design The Doogh, Traditional Yogurt Drink here.· Press Members: Login or Register to request an exclusive interview with Hasan Yoghar. · Click here to register inorder to view the profile and other works by Hasan Yoghar. |
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