FonteVita Packaging by PET Engineering

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DESIGN DETAILS
DESIGN NAME:
FonteVita

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The idea behind the packaging was thus to give premium value to a low cost material by means of a sophisticated design, a glass look-like and a shade finish capable of combining the unbreakability, lightweight and low cost advantages of PET with concepts of elegance, character and refined simplicity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FonteVita,a 39 grams bottle, is the alternative to glass with a lot of other benefits such as unbreakability, lightweight and low cost. FonteVita redefines the boundaries of premiumness for the horeca sector not with a glass packaging but with a plastic one through an eye-catching shape, a new type of decoration, possible thanks to a new use of the multilayer technology, and LuxCap, the very first premium cap for pco 1881 cap, which is entirely customizable in colours, finishing and printings. The shape brings to mind a flower slowly blossoming, while the blue shade stands for the water that help the flower growth and, at the same time, is the product contained in the bottle itself.

OPERATION / FLOW / INTERACTION:
It can be blown on standard blowing machines and easily implemented in all filling lines.

PROJECT DURATION AND LOCATION:
The project started in Treviso at the beginning of 2017, went on in Luxembourg for the preforms prototyping phase and ended in Treviso for the bottles blowing and testing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The shade effect was created using the multilayer technology, usually used for giving protection to sensitive product such as milk and juices. In cooperation with Husky Injection Moulding System we used this technology to put colors in the mid-layer in order to get, when stretched through the blowing process, a shade that goes from the bottom to the top in order to avoid expensive total body sleeve and the machine to apply it. The overcap developed with LaBrenta is assembled using NGS technology, meaning that no glue is used. The overcap is designed to fit perfectly over standard caps. In fact, the cover has been created to interlock with the ridges on the standard cap's surface. This allows for total grip, preventing the cover from moving and stopping the two pieces from rotating in opposite directions. The cap and the cover therefore remain perfectly attached to each other.

SPECIFICATIONS / TECHNICAL PROPERTIES:
39 grams for 0.75l Diameter: 72.5 mm Height: 266 mm

TAGS:
packaging, luxury packaging, premium packaging, plastic packaging, PET packaging

RESEARCH ABSTRACT:
-

CHALLENGE:
There is increasing demand among bottling companies for packaging solutions that are also able to express their brand’s market positioning and core values: this is particularly the case in the beverage industry, where water is often treated like a commodity. This is where the idea came from to create the Luxo PET Line, which imitates the deluxe appearance of glass yet offers a range of added advantages that are welcomed by production departments, such as the fact that bottles are unbreakable, light and cost-effective. Our customers’ main requirement is to make their packaging stand out in order to enhance its content. This is something that glass, the material traditionally used for the HoReCa sector, can only achieve to a limited extent. In fact, glass simply doesn’t offer the infinite customisation possibilities that are instead guaranteed by PET. What’s more, PET also allows for the creation of infinite shapes, decorations and colours, all at a low cost in terms of both the creation of new packaging and its production, storage and transportation.

ADDED DATE:
2017-09-28 10:29:22

TEAM MEMBERS (6) :
Andrea Rizzardi , Simone de Paolis, Elisa Zanellato, Raffaella De Rossi, Shuo Qu and Sabrina de Luca

IMAGE CREDITS:
Image #1 : Raffaella de Rossi, Shuo Qu, Sabrina de Luca (Visual Designers)

Optional Image #1 : Raffaella de Rossi, Shuo Qu, Sabrina de Luca (Visual Designers)
Optional Image #2 : Raffaella de Rossi, Shuo Qu, Sabrina de Luca (Visual Designers)
Optional Image #3 : Raffaella de Rossi, Shuo Qu, Sabrina de Luca (Visual Designers)


PATENTS/COPYRIGHTS:
Copyrights belong to PET Engineering Deposited model n. TV: 402017000099683 2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PET Engineering

PROFILE:
PET Engineering, a company specialised in PET packaging design and manufacturing, counts brands such as Pepsico, Nestlé Waters, Carlsberg, Heineken, Coca Cola, AbInbev and Ferrarelle among its customer base. PET Engineering develops solutions to meet the requirements of PET packaging for food and beverages, representing a unique player in the market. The company’s methodological approach combines strategic design, engineering skills and research in order to support customers throughout each phase of the packaging development process: from designing preforms to new packaging concepts, from prototyping preforms and bottles to laboratory testing, right through to the production launch phase, supplying blow moulds and providing format change and thread conversion services. Winner of numerous awards, including four ‘Packaging Oscars’ ( Oscar dell'Imballaggio) and two World Star Awards, PET Engineering is a leading player in today’s PET packaging market.

NOMINATION DETAILS

Fontevita Packaging by Pet Engineering is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by PET Engineering is also kept secret. This information will also be available later.
AWARD DETAILS

Fontevita Packaging by Pet Engineering is Winner in Packaging Design Category, 2017 - 2018.



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