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| DESIGN DETAILS |
DESIGN NAME:
LiCha
PRIMARY FUNCTION:
Packaging
INSPIRATION:
Licha, a local tea brand in Taiwan, is inspired by “the affection of gifts”, emphasizing the brand experience of “sweet quality, fresh mellowness and long lasting aftertaste”. Licha has always worked closely with local tea farmers in Taiwan to source teas with a rich and full flavor and an enduring aftertaste. Its products include gift sets, teas and iced teas.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand expands on the idea of sending gifts by creating western-styled sophistication, integrating the classic and the chic, and highlighting characteristics of different products with bright and colorful packaging, thus promoting the fine teas of Taiwan to the world.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2017-09-28 08:31:45
TEAM MEMBERS (1) :
IMAGE CREDITS:
Uvisual, 2017.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
LiCha
PROFILE:
Licha, a local tea brand in Taiwan, is inspired by “the affection of gifts”, emphasizing the brand experience of “sweet quality, fresh mellowness and long lasting aftertaste”. Licha has always worked closely with local tea farmers in Taiwan to source teas with a rich and full flavor and an enduring aftertaste. Its products include gift sets, teas and iced teas.
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