The Pavilia Bay Website by Ruth Chao

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DESIGN DETAILS
DESIGN NAME:
The Pavilia Bay

PRIMARY FUNCTION:
Website

INSPIRATION:
New World Development, is a leading conglomerate based in Hong Kong focusing on property, infrastructure and services. NWD and INDICUBE collaborated to design and develop a website aimed to promote their latest project. Taking inspiration from top tier super yacht designer, Philippe Briand, The Pavilia Bay is a nautical inspired sea residing luxury residential property.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To emulate the voyage of The Pavilia Bay, the website was created on a serene blue canvas to capture the essence of a broadening horizon. Navigation wheels spin in a clockwise motion as representation of life savers to further enhance the nautical theme and create interest for exploration. Elements of the website include horizontal lines that load from the sides as one scrolls down, gently evoke a sense of continuous discovery and completion of a journey. As the user advances through, information flows into place and spinning lifesaver wheels provide navigation within each section. Timelessness is conveyed by scrollable panoramic photos depicting the scenic surroundings.

OPERATION / FLOW / INTERACTION:
A parallax website that allows content to flow into space as user discovers the website. Spinning wheels navigation buttons are there to enhance user experience.

PROJECT DURATION AND LOCATION:
The project started in September 2016 and finished in December 2016 in Hong Kong.

PRODUCTION / REALIZATION TECHNOLOGY:
The process of the website began with study of the existing property identity and design concept of the property. Wireframes were created to enable a holistic look at how the UX would integrate with the UI. A comprehensive CMS system was also created for client to easily update content shall changes be required.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.

TAGS:
website, design, responsive, residential, property

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-28 04:05:29

TEAM MEMBERS (3) :
Creative Director and Designer: Ruth Chao, Designer: Magdalene Lam and Developer: Shawn Alwani

IMAGE CREDITS:
Ruth Chao, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to INDICUBE Ltd., 2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

The Pavilia Bay Website by Ruth Chao is a Nominee in Website and Web Design Category.

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AWARD DETAILS

The Pavilia Bay Website by Ruth Chao is Winner in Website and Web Design Category, 2017 - 2018.



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