Buon Gelato Aesthetic appreciation by Jae Ung Sim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Buon Gelato PRIMARY FUNCTION: Aesthetic appreciation INSPIRATION: Bright and jaunty pastel color of the Mediterranean lights that are reminiscent of the Italian gelato shops was applied to pursue differentiation in design even for a dessert. Refreshing image was endowed by emphasizing the dynamic expression of further upgraded tastes through the addition of new ingredients. New taste of gelato is expressed through the illustration of the ice cream image and painting expression as a single drawing appropriately. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Buon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone & tone color. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2017 and finished in April 2017 in Seoul. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-09-26 08:31:48 TEAM MEMBERS (2) : Director : Bae Sung Woo and Team member : 1. Kim Mi Young 2. Sim Jae Ung 3. Hong Sung Hee 4. Kim Ji Hae IMAGE CREDITS: Jae Ung Sim, 2017. PATENTS/COPYRIGHTS: Copyright belong to LOTTE Confectionery |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: LOTTE Confectionery PROFILE: Buon Gelato is the premium ice cream brand of Lotte Confectionary in Seoul, the Republic of Korea |
| AWARD DETAILS | |
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Buon Gelato Aesthetic Appreciation by Jae Ung Sim is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Jae Ung Sim. · Click here to register inorder to view the profile and other works by Jae Ung Sim. |
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