Christmas Carol Gift Set Company Holiday Card by Benny Leung

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DESIGN DETAILS
DESIGN NAME:
Christmas Carol Gift Set

PRIMARY FUNCTION:
Company Holiday Card

INSPIRATION:
We want to use the cassette tape to create a group reminisce of this lost technology and also create a conversation between the generation that experience the cassette tape era and the ones that have never seen it.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is about reminiscing the cassette tape era. It is a reminder of the effort we put in to create a mix tape for others. This Christmas card gift pack's main feature is to ignite interaction among people and to share with others a certain piece of history.

OPERATION / FLOW / INTERACTION:
The interaction for this Christmas Card set is to put the cassette tape in the player and press play. This will take us back to the era where we used to carry a walkman around on the street.

PROJECT DURATION AND LOCATION:
The project started in October 2017 and finished in December 2017 in Hong Kong.

PRODUCTION / REALIZATION TECHNOLOGY:
The whole Christmas carol theme was realized when we were able to secure cases of cassette tape players and blank cassette tapes. From there just like the old days, we recorded mix Christmas songs to cassette tapes one by one. We created a custom cardboard box design with hologram foil to hold the set, design a sleeve for the cassette tape box, and design a cassette tape-like Christmas card with hologram foil to complete the look.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 205mm x Depth 140mm x Height 42mm

TAGS:
christmas, minimalistic, foil, greetingcard, hologram, cassettetape, mixtapes, cassetteplayer, carol, music

RESEARCH ABSTRACT:
We wanted to create a Christmas gift that would express the spirit of the festival – sharing and bringing people together. After much research and discussion, we came to the insight that older and younger generations of people come together and often discuss their surprise at what is ‘in-style’ today, or available through technology, or what people used to use/do in the past. That brought us to the theme of the cassette tape. It’s old enough that the younger generation have likely seen it – through movies, TV or pop culture, but never used it. But it’s also young enough that the older generation will reminisce and have their memories stirred. So we began sourcing for cassette tapes and players and began designing the gift set, as well as recording our very own mixtape, before sending them out. People were able to share with each other their joy, their surprise and their memories. Young or old, new or knowledgeable, friends, family or co-workers – people came together at Christmas with this tiny piece of the musical past.

CHALLENGE:
Securing blank cassettes in 2018 is no easy feat. After solving sourcing issues, the final battle was getting everything ready to be sent out before Christmas. We needed to design and print the cards for the Christmas set, as well as record the Christmas songs on each side of the cassette tapes, one by one. Button by button. You could say, we got a big taste of the retro life ourselves, too.

ADDED DATE:
2017-09-22 03:29:58

TEAM MEMBERS (1) :
Benny Leung

IMAGE CREDITS:
Image #1: Photographer Ken Ng, Christmas Carol 2017
Image #2: Photographer Ken Ng, Christmas Carol 2017
Image #3: Photographer Ken Ng, Christmas Carol 2017
Image #4: Photographer Ken Ng, Christmas Carol 2017
Image #5: Photographer Ken Ng, Christmas Carol 2017

Visit the following page to learn more: http://www.blch.co/projects/christmas-carol
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BLCH Ltd.

PROFILE:
BLCH is committed to originality, quality, and compelling a great story. Each story is fueled from original ideas that change each word and image for the perfect creative solution. We believe stories can take us everywhere from backwards, forwards, and happenings during the present time while transporting us through many different places and situations we might never dream of. We as the storytellers create an atmosphere in which anything is possible. This special energy enables us to visualize and express the many different ideas that create the strong and inspirational relationship between the good companies with their customers. We enjoys the all-media versatility to help change each word and image for our audience's interpretation.

NOMINATION DETAILS

Christmas Carol Gift Set Company Holiday Card by Benny Leung is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Christmas Carol Gift Set Company Holiday Card by Benny Leung is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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