TM Liquor Packaging Packaging by Zhaoyi Wang

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DESIGN DETAILS
DESIGN NAME:
TM Liquor Packaging

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The direction incorporates elements from both the past and the present. Typography was chosen as the leading component to be featured. Type and its graphics were inspired by the city’s grand architecture: the medieval church, and the art deco style building. Its approachable upright script type treatment paired with art deco illustration, adding a fresh color palette gave the design a brand new life and a modern feel to it.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Broker’s is a new product line of T&M Liquor Company based in London, UK. The company prides itself on selling one of the highest qualities of Rum, Vodka, and Gin. Its tradition, culture, and heritage are as important as it’s distinct taste.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in June 2017 in New York City and finished in August 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
700ML

TAGS:
Typography/Illustration

RESEARCH ABSTRACT:
I studied the broad spectrum of the different types of architecture: the medieval church, and the art deco style building.

CHALLENGE:
One of the challenges was the design of the labels since they had to communicate the design of typography and illustrations both individually and as a collective. To enhance the visualization of the contemporary personality, I chose bright and funky color palette makes for an eye-catching bottle design.

ADDED DATE:
2017-09-17 21:47:31

TEAM MEMBERS (1) :


IMAGE CREDITS:
Zhaoyi Wang, 2017.

Visit the following page to learn more: https://www.behance.net/gallery/56803035/TM-L IQUOR-PACKAGING
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CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
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NOMINATION DETAILS

Tm Liquor Packaging Packaging by Zhaoyi Wang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Zhaoyi Wang is also kept secret. This information will also be available later.
AWARD DETAILS

Tm Liquor Packaging Packaging by Zhaoyi Wang is Winner in Packaging Design Category, 2017 - 2018.



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