Aruba Customer Experience Center Interior Design by Daniel Tu

Home > Winners > #60444


DESIGN DETAILS
DESIGN NAME:
Aruba Customer Experience Center

PRIMARY FUNCTION:
Interior Design

INSPIRATION:
Human relationship was the inspiration behind this design. In order for human relationship to flourish and take the center stage, the space itself must serve as a supportive role to that end. When approaching design this way, the space becomes an active, rather than passive tool in the development of diverse customer/employee relationship needs. The result is an interior that acts as a wireless mobility park open to everyone – regardless of labels, ranks or technical know how.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The purpose of the Aruba Customer Experience Center is to create customized experiences for visitors. The space allows Aruba experts and executives to share their company story, build relationships and highlight key products and solutions, all while leaving an impression that is both educational and memorable. The experience of the space focuses not only on providing connectivity, but also allowing Aruba to demonstrate and bridge the gap between the digital and physical environments.

OPERATION / FLOW / INTERACTION:
Through the audit, we learned that CEC visitors spend 1 -2 days per company when evaluating candidates for potential business. Instead of having the visitors sit in the conference rooms all day, we offered a refreshing experience where the focus could lie in fostering relationships. Guests to Aruba CEC enjoy a variety of physical spaces where technology is showcased in real-world applications. Each area has its own nuanced way of showcasing technology that demonstrates the entire process

PROJECT DURATION AND LOCATION:
The project started in April 2016 and completed in March 2017. The Grand opening was held in April 2017 at the Aruba facility in Santa Clara, California.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Worked directly with Aruba engineers to identify necessary technology to showcase. We created a requirement list of smart technology needs to physical product demonstrative needs. Instead of conventional product displays, we created interactive vignettes where guests experience the real uses of Aruba technology. This provides Aruba’s customers with two integral experiences: first, the end-users’ public-facing journey; secondly, the back-end daily technology uses of network administrators.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Approximately 3,100 square meters or 10,000-plus square feet of space

TAGS:
Aruba, CEC, Customer Experience Center, Experiential, Interactive, Open, Contemporary

RESEARCH ABSTRACT:
In preparation for the design, a creative audit was conducted through a series of interviews with the main stakeholders of Aruba as well as the staff who would work at the Customer Experience Center (CEC). By understanding the company culture and its main objectives for having the CEC, it helped us create the right design for the space – one that not only reflected the culture of Aruba, but also met the needs of its staff, which in turn met the goals of its visitors when they visit the center.

CHALLENGE:
There were two main creative challenges we faced. One, the building was under construction when the design process began. We had to rely on architectural drawings and our imagination as we created the overall tone and atmosphere of the space. The second challenge was to fulfill and address everyone’s “wish list” and concerns without ending up in an incoherent hodgepodge of spatial elements. Together with Aruba, we had committed ourselves to place the goals of the visitors above all else.

ADDED DATE:
2017-09-15 23:38:57

TEAM MEMBERS (13) :
Aruba (In-House Design/Marketing):, Janmarie Wright, Claudine Goldsmith, Splash! (Partner):, Toni Fischer, Lauren Wise, Brian Hergenroether, Linda Moquin, ArcTec (Partner):, Marci Iverson, Rob Wood, Lulu Dong and

IMAGE CREDITS:
Main Image: TeeCom
Image #1: Aruba, a Hewlett Packard Enterprise company
Image #2: Aruba, a Hewlett Packard Enterprise company
Image #3: TeeCom
Image #4: Aruba, a Hewlett Packard Enterprise company

Visit the following page to learn more: https://www.tudesignca.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
TUDESIGN

PROFILE:
We Create Real, Iconic and Thoughtful Designs. Space. Objects. Identities. TUDESIGN is an award-winning interdisciplinary design studio founded by Po-Fu Daniel Tu, an independent designer whose design sensibility is shaped by his childhood in Taiwan, adolescence in Dominican Republic, and adulthood in the United States.

NOMINATION DETAILS

Aruba Customer Experience Center Interior Design by Daniel Tu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Daniel Tu when results are announced.
AWARD DETAILS

Aruba Customer Experience Center Interior Design by Daniel Tu is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Daniel Tu .

· Click here to register inorder to view the profile and other works by Daniel Tu .
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Daniel Tu's Interior Design?
You will most likely enjoy other award winning interior designs as well.
Click here to view more Award Winning Interior Designs.


Did you like Aruba Customer Experience Center Interior Design? Help us create a global awareness for good interior design worldwide. Show your support for Daniel Tu, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |