Tygr App Promotional Brand Video by Surajit Majhi - Graphixstory Pvt Ltd

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DESIGN DETAILS
DESIGN NAME:
Tygr App Promotional

PRIMARY FUNCTION:
Brand Video

INSPIRATION:
With an unorthodox story, Tygr wanted to educate their audiences about their app and services. After a thorough research and analysis on Tygr's audience and demographics, we came up with the jungle theme with a native protagonist. This opened the door for us to use nature-based vibrant colors and playful quirky animation to give our audience a feeling of refreshment while watching the video.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The story has two characters mainly- Mogum, the protagonist, and Minana- Mogum's girlfriend. Mogum lives on a tree-house in the woods. He is a late-riser and absent-minded man. In this 50 second video, we've shown how Tygr's different services have saved Mogum from different awkward situations.

OPERATION / FLOW / INTERACTION:
After we locked the jungle theme we developed the script for storyboarding and voice over. Then we moved to storyboarding. Moodboard was the last part of the pre-production to determine the color palettes, styles, and patterns. Next, we stepped into the illustrations and character designing. Then we started the animation-this is where the project went from good to awesome. Near completion, we sat with the marketing team of Tygr again to extra animations to ensure the smooth interaction of the video.

PROJECT DURATION AND LOCATION:
This project was started in March 2017 and was finished in May 2017. The video was uploaded to TYGR's official facebook page in June 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
We used Adobe Photoshop and pencil and paper for storyboarding. Moodboards and illustrations were made in Adobe Illustrator. We brought the project to the life using Adobe after effects completely. Royalty free SFX and music were used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920*1080p Full HD width - 1920 pixel Height - 1080 Pixel

TAGS:
motion graphics, animation, brand video, promotional video, storytelling video, advertising video, explainer video

RESEARCH ABSTRACT:
The basic and most important research involved- the research on the audience and demographics. Tygr's main operational areas are tier-I metro cities of India. And the target audiences were tech-savvy busy people having the age group between 20-45 mainly both men and women. So the idea was to give them a feeling of refreshment and inspire them to take action in favour of the brand.

CHALLENGE:
This was the first commercial project after the incorporation of Graphixstory. And we all know that first match of the game is always tough for any team anytime. And we overcame this fear with our approach- it was very much personalized. We moved on this project with utmost care and love as if this was our own project. We believe everything we put in the world is a statement of our taste. This mentality actually helped us a lot to outperformed the project.

ADDED DATE:
2017-09-15 08:42:38

TEAM MEMBERS (3) :
Creative direction, illustration and animation: Surajit Majhi, Story and storyboarding: Manali Das and Illustration and animation: Avishek Saha

IMAGE CREDITS:
Surajit Majhi - Graphixstory Pvt Ltd, 2017.

Visit the following page to learn more: http://bit.ly/2s6oiv4
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TYGR (Savetur Digital Pvt. Ltd.)

PROFILE:
Tygr is a universal app marketplace For B2B/B2C transport Tygr provides four key elements of automation for the transportation and logistics market space, through a simple and easy-to-use app interface. Tygr app provides consumers access to local cab services like taxis, autos, bikes; as well as value-added services like courier, limousine, and ambulance For Businesses, Tygr provides local logistics services like delivery of food, grocery, retail products; as well as intra/intercity truck services

NOMINATION DETAILS

Tygr App Promotional Brand Video by Surajit Majhi-Graphixstory Pvt Ltd is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Tygr App Promotional Brand Video by Surajit Majhi-Graphixstory Pvt Ltd is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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