TYGR App Promotional Brand Promotional Video of TYGR by Surajit Majhi - Graphixstory Pvt Ltd

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DESIGN DETAILS
DESIGN NAME:
TYGR App Promotional

PRIMARY FUNCTION:
Brand Promotional Video of TYGR

INSPIRATION:
With an unorthodox story, TYGR wanted to educate their audiences about their app and services. TYGR operates in the major tier-I cities of India. So the target audience was, of course, the city people and we wanted to bring something new for them. We sat on the floor with the marketing team of TYGR with a couple of concepts but the jungle theme won the hearts. So we decided to come up with the jungle theme and a native protagonist which actually opened the door for us to use nature-based vibrant colors and quirky animations to make the whole thing very much interesting for our audiences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The story has two characters mainly- Mogum, the protagonist, and Minana- Mogum's girlfriend. Mogum-who lives in a tree house in the woods is a regular late-riser. But TYGR's cab helps him to reach his office on time regularly. In his office, he uses TYGR's Logistics app to work efficiently and smoothly. He orders the birthday cake to celebrate Miana's birthday and TYGR delivers it. Again he books a limo using TYGR's app to make his evening memorable with Miana in a romantic long drive. We had to craft this story within 60 seconds, using vibrant colors and illustrations, and of course, using playful and quirky motions to make the story charming and enjoyable to our audience.

OPERATION / FLOW / INTERACTION:
After we locked the jungle theme we developed the story and script for the project-i) script for storyboarding ii) script for voice over. Once the script was approved we moved on storyboarding-which basically the backbone of the project to run smoothly. Moodboard was an essential part of the project to determine the color palettes, styles, and patterns. And with the moodboard's approval, the pre-production was completed. The production started with the illustrations and character designing.Illustrations must be animation ready and layered. Then we started the animation-this is where the project went from good to awesome. Near completion, we sat with the marketing team of TYGR again to introduce some transitions and extra animations to ensure the overall smooth interaction of the video.

PROJECT DURATION AND LOCATION:
This project was started in March 2017 and was finished in May 2017. The video was uploaded to TYGR's official facebook page in June 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
We used Adobe Photoshop and pencil and paper for storyboarding. Moodboards and illustrations were made in Adobe Illustrator. We brought the project to the life using Adobe after effects completely. Royalty free SFX and music were used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920*1080p Full HD width - 1920 pixel Height - 1080 Pixel

TAGS:
motion graphics, animation, brand video, promotional video, storytelling video, advertising video, explainer video

RESEARCH ABSTRACT:
The basic and most important research involved- the research on the audience and demographics. As we mentioned before, TYGR's main operational areas are Kolkata- the cultural capital of India, Bengaluru- tech capital of India, Mumbai-finance capital of India. The audience were tech-savvy having the age group in between 20-45 mostly and both men and women. So we tried to come up with something which will give them a feel of refreshment while watching the video in the busy, hectic and fast lifestyle-which will actually inspire them to take some action in favor of the brand. We also researched on the brand color, and other marketing goals involved with the project.

CHALLENGE:
This was the first commercial project after the incorporation of Graphixstory. And we all know that first match of the game is always tough for any team anytime. Dipanjan Purkayastha, CBO of TYGR had seen some of our self-promotional videos and really fell in love with our styles. So it was our turn to show honour to his trust in us. And we overcame this fear with our approach- it was very much personalized. We acted as if we were the part of TYGR family and they also treated us the same.We moved on this project with utmost care and love as if this was our own project. We believe everything we put in the world is a statement of our taste. This mentality actually helped us a lot to outperformed the project which actually resulted in a long-term relationship with TYGR soon after.

ADDED DATE:
2017-09-15 08:42:38

TEAM MEMBERS (6) :
Direction: Surajit Majhi, Story: Surajit Majhi & Manali Das, Storyboarding: Avishek Saha & Manali das, Illustration: Surajit Majhi & Avishek Saha, Animation: Surajit Majhi & Avishek Saha and Editing: Surajit Majhi

IMAGE CREDITS:
Surajit Majhi - Graphixstory Pvt Ltd, 2017.

Visit the following page to learn more: https://bit.ly/2s6oiv4
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TYGR (Savetur Digital Pvt. Ltd.)

PROFILE:
Tygr is a universal app marketplace For B2B/B2C transport Tygr provides four key elements of automation for the transportation and logistics market space, through a simple and easy-to-use app interface. Tygr app provides consumers access to local cab services like taxis, autos, bikes; as well as value-added services like courier, limousine, and ambulance For Businesses, Tygr provides local logistics services like delivery of food, grocery, retail products; as well as intra/intercity truck services

NOMINATION DETAILS

Tygr App Promotional Brand Promotional Video of Tygr by Surajit Majhi-Graphixstory Pvt Ltd is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Tygr App Promotional Brand Promotional Video of Tygr by Surajit Majhi-Graphixstory Pvt Ltd is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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