Edible Insects Food Packaging by Ghada Wali |
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| DESIGN NAME: Edible Insects PRIMARY FUNCTION: Food Packaging INSPIRATION: Insect-protein industries are growing, this is one of the strangest/challengin UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is about creating the packaging and the visual identity concept for an edible insect brand. The main challenge is to transform the association of disgust into beauty. Thus, the visual solution is based on a handcrafted illustration demonstrating artistic take, colour and detail. OPERATION / FLOW / INTERACTION: It creates a break through in the introduction of insects edible products in a Western market .Edible insects have a huge culinary potential that is only beginning to be explored in the West. PROJECT DURATION AND LOCATION: 2016 Istituto Europeo di Design IED Firenze, 1 month. During the Mater in Graphic design Degree. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: handcrafted illustration, acrylics paint, ink, pencil, scanned digitised copies SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: insects, packaging, illustration, detail, beauty, disgust, unconventional, transformation, branding, graphic design, paint, handmade, RESEARCH ABSTRACT: The definition of a brand is an open elusive concept; it has no specific boundaries or interpretation. A corporate identity is not only created to communicate a tangible product, in many cases it’s a service, a producer or even a person. A ‘functional’ brand identity is in my opinion communicates the brand personality, brand promise, unique selling point, and most importantly a brand that ‘honestly’ sells. Nowadays, a successful identity mark is not only about visual communication, it is about a real user-brand experience. A good brand identity is the one that does not only use appropriate well-designed concepts, logotypes, picture-marks, typefaces or colors but also a one that is able to go far beyond the tangible brand assets, such as the ethos, ambiance, brand strategy, consumer perception, corporate behavior, that surround their product. Real brands are ones that leave marks in people heads, the ones that interact, solve a problem or make their daily lives easier. “From the people, by the people, to the people.” is a great motto that I always keep in my head while working on identity projects. In my working process, Spending time of research and inspiration from the actual thing (people/place/produc CHALLENGE: The main challenge is to transform the association of disgust of edible insects into beauty. Thus, the visual solution is based on a handcrafted illustration demonstrating artistic take, colour and detail. Turning shock into surprise. ADDED DATE: 2017-09-14 13:42:47 TEAM MEMBERS (1) : none IMAGE CREDITS: photographs used in the moodboad by : Jean-Christophe Verhaegen/AFP/Getty Images |
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| Visit the following page to learn more: http://www.ghadawali.com | |||||
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NAME: GHADA WALI PROFILE: TED Global Speaker 2017, Ghada Wali makes the youngest female speaker representing MENA region - She believes that Graphic design can change the world. The multiple-award-winning designer developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. Her work has been featured in art exhibits around the world and showcased in various articles internationally such as the World Economic Forum, Quartz Africa, Wired Japan, Slanted Berlin, and many more local and global platforms. Wali's work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA, AIAP thhe women in Design Award in Milan, recognizing the influential women in the field. Most importantly, Wali made it to Forbes Europe's List 2017 (Arts & Immigrants category) which makes her the first Egyptian woman ever to appear in this category. As well as OKAYAFRICA-100WOMEN list 2018. She has been featured on UN Women Egypt and has been representing the Egyptian Women Council empowerment campaign. Wali holds a BA degree as one of the first design graduates of the German University in Cairo and a MA degree in Design from IED Florence, Italy, which she won as a scholarship basis. Her design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching Graphic Design in both the German & American Universities in Cairo. Most recently she was the only woman selected to represent the youth of Egypt at the opening of the world youth forum sharm el sheikh, and has been awarded by the president, which makes it the first time in the history of Egypt to recopgnize and award the field of Graphic Design/Visual Communication and the indusrty as a whole. |
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Edible Insects Food Packaging by Ghada Wali is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Ghada Wali. · Click here to register inorder to view the profile and other works by Ghada Wali. |
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