Frangi Skincare Essence by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
Frangi

PRIMARY FUNCTION:
Skincare Essence

INSPIRATION:
Iris is a special species of flower with 3 petals, 3 calyxes and 3 stigmatic lips.Seeing the botanical trait of iris, we can tell that its figure is unique and highly recognizable. We epitomize the shape of iris and illustrate it into a piled pattern of 3 layers, each with 3 petals, which conveys a sense of layering and vintage, and also symbolizes a spirit of the enterprise.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The glass bottle of minimalist style is matched with a light golden cap of iris. The flower is shining and sparkling in the middle of the crystal acrylic cylinder. Iris is a spiritual symbol of the enterprise, because of which we try to keep the figure concrete so as to maximize the value of the brand. We create the figure inside the cap based on the three petals, calyxes, and stigmatic lips in each flower, and pile it up into a tridimensional model in a decussate way.

OPERATION / FLOW / INTERACTION:
We specially design the cap into a tridimensional cylinder with an acrylic crystal mould of 3 beautiful irises inside to help the product stand out form others. And the paper of the box is a kind of imported paper with the a luxury feeling, where we use the technology of hot stamping to make the iris look vivid and lively on the white paper. The match of the exquisite cap and elegant box make the product stylish and unique.

PROJECT DURATION AND LOCATION:
The project started from June 2017 and finished in September 2017. The design is done in Shenzhen, proofing in Hangzhou , production in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is produced with thick glass and a high-quality case so as to strengthen the feeling of preciousness and rarity. And the glass is Soda-Lime Glass which is blown with IS technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle: Diameter 45mm x Height 170mm x Capacity 120ml The box: Width 51mm x Depth 51mm x Height 175mm

TAGS:
Tiger Pan, Skincare Product, Package Design, Graphic Design, Illustration, Snowflake,Snow Beer

RESEARCH ABSTRACT:
This design is one of our upgraded cases. The precious package is aging and unrecognizable amongst the market to consumers. And it made you feel cheap as the package is rough and not fine enough. We also found that most brands are upgraded simply by changing their logos and creating new patterns when facing these problems, and thus failed to make use of the elements of the product itself. So we proposed to the client to utilize fully of iris to build up its own brand image.

CHALLENGE:
The acrylic iris shape inside the crystal cap is difficult to realize as we want it reflect light from every angle and looks shiny all the time. But after many tests and negotiations with the factory, we finally make it work with the technique of injection-moulding. Another challenge is that the effect of the paper printed with the technique of hot pressing was not ideal so we had to do numerous tests.

ADDED DATE:
2017-09-14 08:51:33

TEAM MEMBERS (3) :
Designer: Tiger Pan, Illustrator:Polina Kukulieva and Assistant: Yuxuan He

IMAGE CREDITS:
Tiger Pan, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Lalisi Trading Co. Ltd.

PROFILE:
Frangi is a rather new company in the field of cosmetic and skin-care products but it develops fast as the entity focuses on technology development. Their products are very popular online and the brand is turning famous now.

NOMINATION DETAILS

Frangi Skincare Essence by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Frangi Skincare Essence by Tiger Pan is Winner in Packaging Design Category, 2017 - 2018.



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