Marka Park Footwear Commercial by Emre Goren and Selim Ari |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Marka Park PRIMARY FUNCTION: Footwear Commercial INSPIRATION: We created an abstract world which projects a transport system between Markapark stores and globally popular design studios in order to underline the fact that Markapark brings the latest trends faster than any of its rivals. In this abstract world we combined colorful environments with hyper-realistic objects and thus created a unique identity. Even if we ended up with a different style we were inspired by the Charlie’s Chocolate Factory movie which also combines reality with an abstract world UNIQUE PROPERTIES / PROJECT DESCRIPTION: Marka Park is a well known footwear retail store in Turkey. Markapark is mostly famous about bringing the new trends before any other footwear stores. The animation displays the journey of latest shoes from the studios they’ve been designed/manufacture OPERATION / FLOW / INTERACTION: Actually this is a video. You should use updated video encoders to play smoothly. Vimeo link has a Download option. You should download the original video source. Vimeo is reducing the quailty of the videos. PROJECT DURATION AND LOCATION: Marka Park project started in May 2017 and delivered the project in June 2017 in Istanbul. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: %100 CGI animation. All elements were modelled by measuring its originals in 3D Max. Textures made with Adobe Photoshop. 3D Scenes, Lighting, Animation made with Maxon Cinema 4D. For the final compositing Adobe After Effects were used. SPECIFICATIONS / TECHNICAL PROPERTIES: 1920 1080 Full HD Duration 42 seconds Frame Rate 25Fps TAGS: Shoes, CGI, Footwear, Sci-Fi, Animation, Computer Animation, Cinema 4D RESEARCH ABSTRACT: Sales reports were examined to filter the most appealing shoes Color palette were created based on the colors of the shoes. The animation aired on theatres in specific malls which Markapark stores are located too. The store visitors were subjected to a questionairre to measure theeffectiveness of the movie. CHALLENGE: The main objective was to support our motto ' First in Markapark ' in a convincing and entertaining way. The world of Markapark had to be colorful, highly energetic. But the main figures of the animation were the shoes and they had to be real to convince the audiance. Combining all these in harmony was the main challange. Different world items were integrated seamlessly. ADDED DATE: 2017-09-14 07:25:59 TEAM MEMBERS (7) : Agency - Digital Panorama, Creative Head - Yigit KARAKIS, Producer - Bulent PULUR, 3D Supervisor - Emre GOREN, 3D Artist - Selim ARI, 3D Modeling - Teberdar GURBEY, Arin ARICI and Sound Mix - Imaj Post Production IMAGE CREDITS: Not applicable PATENTS/COPYRIGHTS: Copyrights belong to Digital Panorama 2017 |
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| Visit the following page to learn more: https://www.behance.net/gallery/53526569 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Digital Panorama PROFILE: Digital Panorama offers Content Creation, Management and Delivery of Interactive, 3D and Digital Media content through innovative solutions. Based on it's highly professional team which consists of people from various professions like industrial, interior, graphic design, animation, software and mechanical engineering, with an average of over 15 years experience in their fields, Digital Panorama is able to deliver projects which requires multi-disciplinary skills. |
| AWARD DETAILS | |
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Marka Park Footwear Commercial by Emre Goren and Selim Ari is Winner in Movie, Video and Animation Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Emre Goren and Selim Ari. · Click here to register inorder to view the profile and other works by Emre Goren and Selim Ari. |
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