Marka Park Footwear Commercial by Emre Goren and Selim Ari

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DESIGN DETAILS
DESIGN NAME:
Marka Park

PRIMARY FUNCTION:
Footwear Commercial

INSPIRATION:
We created an abstract world which projects a transport system between Markapark stores and globally popular design studios in order to underline the fact that Markapark brings the latest trends faster than any of its rivals. In this abstract world we combined colorful environments with hyper-realistic objects and thus created a unique identity. Even if we ended up with a different style we were inspired by the Charlie’s Chocolate Factory movie which also combines reality with an abstract world

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Marka Park is a well known footwear retail store in Turkey. Markapark is mostly famous about bringing the new trends before any other footwear stores. The animation displays the journey of latest shoes from the studios they’ve been designed/manufactured to a Markapark store. We emphasized the rapidness of this delivery and symbolized it with a secret pipeline which transports the shoes between the greatest design studios and Markapark stores.

OPERATION / FLOW / INTERACTION:
Actually this is a video. You should use updated video encoders to play smoothly. Vimeo link has a Download option. You should download the original video source. Vimeo is reducing the quailty of the videos.

PROJECT DURATION AND LOCATION:
Marka Park project started in May 2017 and delivered the project in June 2017 in Istanbul.

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
%100 CGI animation. All elements were modelled by measuring its originals in 3D Max. Textures made with Adobe Photoshop. 3D Scenes, Lighting, Animation made with Maxon Cinema 4D. For the final compositing Adobe After Effects were used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920 1080 Full HD Duration 42 seconds Frame Rate 25Fps

TAGS:
Shoes, CGI, Footwear, Sci-Fi, Animation, Computer Animation, Cinema 4D

RESEARCH ABSTRACT:
Sales reports were examined to filter the most appealing shoes Color palette were created based on the colors of the shoes. The animation aired on theatres in specific malls which Markapark stores are located too. The store visitors were subjected to a questionairre to measure theeffectiveness of the movie.

CHALLENGE:
The main objective was to support our motto ' First in Markapark ' in a convincing and entertaining way. The world of Markapark had to be colorful, highly energetic. But the main figures of the animation were the shoes and they had to be real to convince the audiance. Combining all these in harmony was the main challange. Different world items were integrated seamlessly.

ADDED DATE:
2017-09-14 07:25:59

TEAM MEMBERS (7) :
Agency - Digital Panorama, Creative Head - Yigit KARAKIS, Producer - Bulent PULUR, 3D Supervisor - Emre GOREN, 3D Artist - Selim ARI, 3D Modeling - Teberdar GURBEY, Arin ARICI and Sound Mix - Imaj Post Production

IMAGE CREDITS:
Not applicable

PATENTS/COPYRIGHTS:
Copyrights belong to Digital Panorama 2017

Visit the following page to learn more: https://www.behance.net/gallery/53526569/Mark a-Park
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Markapark

PROFILE:
Markapark is a footwear retail chain, established in 2005 with more than 30 stores across Turkey. Markapark is widely known as bringing top quality shoes from global trendsetters like adidas, New Balance, Tommy Hilfiger, Ugg, Nomadic Republic, Calvin Klein, moonboot etc. Markapark stores are mostly located in mega malls across various cities in Turkey and also it has an online store with more than 1000 SKU's. The main vision of the Markapark is following the global trends and bringing the unique but affordable designer's footwear before its rivals. Its motto "First in Markapark" underlines its vision in the market.

NOMINATION DETAILS

Marka Park Footwear Commercial by Emre Goren and Selim Ari is a Nominee in Movie and Animation Design Category.

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AWARD DETAILS

Marka Park Footwear Commercial by Emre Goren and Selim Ari is Winner in Movie and Animation Design Category, 2017 - 2018.



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