Basic Naturals Natural Cosmetics by Sophia Georgopoulou

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DESIGN DETAILS
DESIGN NAME:
Basic Naturals

PRIMARY FUNCTION:
Natural Cosmetics

INSPIRATION:
Basic Naturals makes the best natural handmade skin care products. "Basic" means that the products are made with basic ingredients, simple formulas that work which only include the necessary key ingredients. "Naturals" means that only natural ingredients are being used and provided by mother nature (pure oils, organic flowers, beeswax and essential oils). Given the brand name Basic Naturals, the design strategy was based on the vision and passion of the brand's founder, Yaniv Ben-David. The spark came from the inspiration he drew from Mother Nature, followed by his pledge to strictly stick to what Mother Nature only knows best. Basic Naturals products are made following best practices of aromatherapy as well as cold-infusion of flowers and herbs into the oils using only the finest ingredients. These methods extract the medicinal properties of the flowers and herbs into the oils that we use. Only organically grown flowers and harm-free organic beeswax, as well as high quality oils (first cold press and non-GMO), are used.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Basic Naturals is a new series of 100% natural handmade skin care products. Crafted in small batches in Connecticut, USA, Basic Naturals use only the finest organic ingredients Nature has to offer and are created exclusively on the basis of time-proven, mild production techniques. The brand’s logo incorporates in the word ‘Basic’ the element of a flower pot in the shape of an inverted ‘A’ and a Calendula flower, constituting a wink to the first product created, based on this plant. The visual identity and label design of the brand had to respect its origins and sufficiently reflect the philosophy behind it. The primary colours are evidently earthly-ochre and black take center stage. The typography employed denotes a handwriting style, while still being clear, simple and very legible. Finally, the design of all individual products integrates an original illustration that relates directly to what the product is and does.

OPERATION / FLOW / INTERACTION:
Basic Naturals products are made following best practices of aromatherapy as well as cold-infusion of flowers and herbs into the oils using only the finest ingredients. These methods extract the medicinal properties of the flowers and herbs into the oils that we use. Only organically grown flowers and harm-free organic beeswax, as well as high quality oils (first cold press and non-GMO), are used.

PROJECT DURATION AND LOCATION:
This project started in May 2016 and the first batch of products were finalised in March 2017. The project is still ongoing with new label designs for new products.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This project was entirely designed in Greece and all labels were printed in the U.S.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Basic Naturals Products consist of jars and plastic bottles. Product Label Dimensions: Handshake 5,5cm diameter After the Shave, Body Butter, Happy Feet 16,8 x 2,8 cm Lip Balms 2,12 x 2,07 inch Healthy Face, Skin Repair 5,3 x 1,06 inch Clean Face (Bottle) 3,8 x 2,5 inch

TAGS:
basic naturals, nature, organic, cosmetics, pure ingredients, Connecticut USA, sophia georgopoulou design, sophiagdotcom, graphic design greece, logo, logo design, greece, design, letter A, flower pot, fresh, non GMO, handmade, skin products, plant, design award, typography

RESEARCH ABSTRACT:
The main research regarding this project was the other organic & cosmetic brands mainly in the U.S. but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Basic Naturals trying to express its values.

CHALLENGE:
The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Connecticut U.S. But the most interesting part was that the whole collaboration took part through Skype.

ADDED DATE:
2017-09-11 16:50:50

TEAM MEMBERS (3) :
Design & Illustration: Sophia Georgopoulou, Text editor: Konstantinos Kontinos and Photographer: George Pavlakos

IMAGE CREDITS:
Image #1: Photographer George Pavlakos, 2017
Image #2: Photographer George Pavlakos, 2017
Image #3: Photographer George Pavlakos, 2017
Image #4: Photographer George Pavlakos, 2017
Image #5: Photographer George Pavlakos, 2017

PATENTS/COPYRIGHTS:
Copyrights belong to Sophia Georgopoulou| Design 2017.

Visit the following page to learn more: http://www.sophiag.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sophia Georgopoulou | Design

PROFILE:
Sophia Georgopoulou, who lives and works in Athens-Greece, is an expert in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while her clients are both of Greek and international origin. Sophia’s benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while her definition of success is to see the brands she handles flourish and grow! Her work has been selected and presented in international design publications and magazines and earned distinctions and awards in international and Greek design competitions (f.e. Greek Graphic Design & Illustration Awards –EVGE) Lately, Sophia was honored with the Best Agency of the World 2015 Award at the Best Brand Awards, an international design competition that focuses in high quality in logo design by awarding brands that stand out in visual communication globally. In 2017 Sophia was a jury member at Best Agency of the World 2016 logo competition and at Greek Graphic Design & Illustration Awards –EVGE 2017 in the category of Graphic Design. In her blog “Sophia’s Daily Thoughts” she expresses her love for illustration, a love that she also channels in most of the projects she undertakes.

NOMINATION DETAILS

Basic Naturals Natural Cosmetics by Sophia Georgopoulou is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Sophia Georgopoulou is also kept secret. This information will also be available later.
AWARD DETAILS

Basic Naturals Natural Cosmetics by Sophia Georgopoulou is Winner in Packaging Design Category, 2017 - 2018.



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· Click here to view the profile and other works by Sophia Georgopoulou.
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