Lion Head Goose Lion Head Goose Packaging by Tengchuan Chen

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DESIGN DETAILS
DESIGN NAME:
Lion Head Goose

PRIMARY FUNCTION:
Lion Head Goose Packaging

INSPIRATION:
'Tightly grasp the delicious. Don’t let it go!' This product is positioned as the presents products by Laoqi Lion Head Goose. We hope that the packaging design should have distinctive visual effect and traditional Chaoshan features to realize a sense of interesting and appetizing when it is opened. Therefore, to achieve the perfect combination of taste buds and spiritual pleasure is our aim. By the form of humorous cartoon spark people's concern about Chinese and Chaoshan traditional food and culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Combined with the packaging of Chaoshan humorous expression and funny cartoon, the design involves the inspiration of product tightly integrated with packaging, which has different features from other designs. The advantages of this design is that people will have a visual sense that the goose wants to hurriedly escape when they opened the package because the goose knows it is about to become a delicious dish. But obviously the goose fails from the escaping plan.

OPERATION / FLOW / INTERACTION:
The consumer group is people aged between 25-35 years old — the generation of growing up with watching cartoons.

PROJECT DURATION AND LOCATION:
Designed on May,2017 in Shantou City ,Guangdong Province, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material of packing is mainly environment-friendly.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Vacuum bag:220mm(length)*180mm(width) (white cardboard 200g + PE transparent layer + high-quality PA + PE antibacterial layer) Business card: 90mm(length)* 54mm(width) (coated paper with matt lamination 300g) Box: 300mm(length)* 160mm(height)*130mm(width) (white board 250g + 3 ply corrugated carton)

TAGS:
food,packaging design

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-08 07:34:04

TEAM MEMBERS (3) :
Creative Designer : Tengchuan Chen, Illustration:Tengchuan Chen,Gongbin Luo and Description: Gongbin Luo

IMAGE CREDITS:
Illustrator:Tengchuan Chen,2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tengchuan Chen

PROFILE:
Tengchuan Chen Design Studio focus on the designs of VI,Logo,packaging and so on.

NOMINATION DETAILS

Lion Head Goose Lion Head Goose Packaging by Tengchuan Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lion Head Goose Lion Head Goose Packaging by Tengchuan Chen is Winner in Packaging Design Category, 2017 - 2018.



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