Kaedama Restaurant by OTG

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DESIGN DETAILS
DESIGN NAME:
Kaedama

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Kaedama is located in the center of the food hall atrium and finds it inspiration from the clock towers in classic European town squares. Named for the Japanese term for requesting a second serving of ramen noodles, Kaedama provides a taste of Tokyo and offers traditional & fusion ramen noodles, small plates, soups and dumplings. The design of Kaedama is playful, theatrical and completely unexpected in an airport environment, where subpar food and design are often the norm.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kaedama, is a unique Asian noodle concept at Newark Airport's Terminal C. The cornerstone of this ramen bar is the two story sculpture located above it, in the form of an abstract gold noodle that is wrapped by a hand woven LED media mesh. The mesh features 17,000 interconnected lights that display animated designs and create a dynamic and unique canvas. The animations, as well as choreographed uplighting, highlight the curvature of both the LED mesh and interior structure.

OPERATION / FLOW / INTERACTION:
In addition to its distinct design, Kaedama offers guests a first rate technology experience with iPads equipped with OTG’s award winning customer experience platform, flo. Each tablet offers a visual menu along with entertainment options and flight information. Customers can also purchase magazines, gifts and other sundries that are delivered to their table as they dine, and even pay for them through the United MileagePlus program.

PROJECT DURATION AND LOCATION:
Newark Liberty International Airport

PRODUCTION / REALIZATION TECHNOLOGY:
The Mediamesh sculpture has an ambient and spectacle mode. In its ambient mode, the structure displays color gradients, kaleidoscopic images and other abstract animations. Spectacle mode displays Japanese inspired images including samarai , clouds drifting across the sky, and other playful images. These animations are digitally created and managed, and can be easily changed seasonally and for special events. Another unique component of the restaurant is that chefs are elevated on a platform directly under the sculpture to highlight the theater of making freshly pulled noodles. The chef area is bounded by 42-seat, six-point star shaped counter made from modern and luxe materials, such as wood, leather and metal.

SPECIFICATIONS / TECHNICAL PROPERTIES:
894 sqm. 41 Seats

TAGS:
EWR, Newark Liberty International Airport, restaurant, NY, Terminal C, OTG, Rockwell Group

RESEARCH ABSTRACT:
Being located in the center of a food hall, creating a freestanding ramen bar restaurant that attracts patrons is key. The design concept is to take full advantage of the ceiling height and create an iconic restaurant in an unexpected space. The two-story LED Mediamesh sculpture overtop an elevated platform, featuring chefs making freshly pulled, handmade noodles transform the space and create an experience that is unlike any other.

CHALLENGE:
Building a structure of this size and scale in an airport was a challenging.The four-story structure had to be built twice, once at the warehouse in Orlando to make sure that the structure would fit inside of the terminal, and a second time inside the terminal itself. Several tests had to be conducted onsite to ensure success of LED color, pattern, movement and transition speed, as well as visibility in daylight versus night.

ADDED DATE:
2017-09-06 18:31:04

TEAM MEMBERS (2) :
Client: OTG and Architect: Rockwell Group

IMAGE CREDITS:
OTGexp

Visit the following page to learn more: http://www.otgexp.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
OTG

PROFILE:
OTG is a high-growth company that is transforming the airport travel experience for millions of travelers every year. OTG combines world-class hospitality and award-winning cuisine with innovative design and state-of-the-art technology. OTG’s restaurant concepts are complemented by the company’s tablet experience, which was the first of its kind in the industry. Since 1996, OTG has been redefining the guest experience in airports, transforming the way passengers interact with the terminal. The company is currently one of the leading airport food and beverage operators in North America with more than 300 restaurants and retail locations across 10 airports. For more information, visit OTGexp.com.

NOMINATION DETAILS

Kaedama Restaurant by Otg is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Kaedama Restaurant by Otg is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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