Customer value: medium Data-visualization book by Yves Krahenbuhl

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DESIGN DETAILS
DESIGN NAME:
Customer value: medium

PRIMARY FUNCTION:
Data-visualization book

INSPIRATION:
According to a lot of professionals, data will be the valuable thing in the future. We pay with our data, we give it away everywhere. But it's quite hidden, a black box. I wanted to open it, and show the people out there as a personal example, what's inside. This should give a subjective, yet educational insight, which leads to think about the topic and where you stand yourself. No finger pointing, no hate speeches, no paid surveys. Raw food for thoughts. That's what interests me about data visualization. There's so much information that can be imparted with the right treatment of it

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
What does Google know about me? What data does my bank save about me? The final Graphic Design BA thesis wants to show how much and what data is collected in our everyday life. From your bank, grocery stores, tech enterprises and so on. It's a visualization of a life out of third party data. A subjective example which leads to think about your own data produces throughout everyday life. So, what does Google know about you?

OPERATION / FLOW / INTERACTION:
It's a classical alphabetical documentation. The book is set in chapters of every enterprise. It start's with the GTCs where only the data-relevant parts are visible, followed by the data received and the objects which track it. Every chapter in the main part then starts with the inquiry, the conversation, and the visualized data. In the end, the is a chronological summary and an explanation about the work.

PROJECT DURATION AND LOCATION:
The project itself started already in 2015 with the main part finished in 2016 all in Lucerne, Switzerland. All in all, it kept going to 2017 with all the exhibition in Lucerne and physical production.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The process was a perfect circle: I created data, the enterprises collected them, I asked my data back and visualized it. Further categorized and processed in Microsoft Excel. There, after the raw formatting, all came to Adobe Illustrator to find it's final custom form. Every set was treated specifically to visualize it's attributes on point. Additional to all conversations and inquiries - which are shown for the transparency - they were then filled classically alphabetical in a obsolete thick pocket book.

SPECIFICATIONS / TECHNICAL PROPERTIES:
432 page thick pocket book. Swiss brochure. Open back, handmade binding. 110 x 180mm, roughly 45mm thick. 4 color skala indigo print, image indigo superwhite paper, 90/115g/cm2. Custom cover paper, black and original kraft paper.

TAGS:
editorial design, graphic, book, data, visualization, infographic, documentation

RESEARCH ABSTRACT:
It began with a field study on what's already published about Social Data. Further continued with studies of the specific law about data collecting and enforcement about handing those out. Based on the specific articles, I requested my personal data from the enterprises. Mainly Switzerland, also Europe and the U.S. Based on the big amount received, I could prepare the final form of the project, resulting as a ridiculously thick pocket book. Further, it gave me the insight that there is a huge amount of collected data, but surprisingly nothing I wouldn't have thought of. It further sensitized my dealing with personal data, and hopefully also those of others.

CHALLENGE:
The main challenge was not to know what I would receive to work with. I had no clue about the amount of data, about the sort of data, not even about the form of data. On the other hand, this kept it interesting. The generative part gives the work a big plus in my opinion. Nicholas Felton did a similar project on himself, where he recorded all the data himself and made a summary for every year. But this to be done over several years with third party data hasn't been done before as far my researches go.

ADDED DATE:
2017-09-05 19:34:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
All images are copyrighted by Yves Krähenbühl, as well as the pdf document.

PATENTS/COPYRIGHTS:
Copyrights belong to Yves Krähenbühl, 2016

Visit the following page to learn more: https://www.behance.net/khayredd
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yves KIF Krähenbühl

PROFILE:
Done as the final BA graduation thesis, this is the first initial project on this scale that was done to start my way in graphics, design and visualizations. Done at the Lucerne School of Art and Design, the oldest college of art and design in German-speaking Switzerland, was this project end and beginning at the same time.

NOMINATION DETAILS

Customer Value: Medium Data-Visualization Book by Yves Krahenbuhl is a Nominee in Print and Published Media Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Customer Value: Medium Data-Visualization Book by Yves Krahenbuhl is Winner in Print and Published Media Design Category, 2017 - 2018.



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