Centrestage Hong Kong 2016 Organizer spaces by Hong Kong Trade Development Council

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DESIGN DETAILS
DESIGN NAME:
Centrestage Hong Kong 2016

PRIMARY FUNCTION:
Organizer spaces

INSPIRATION:
The concept Starlight Transform actually derived from the event’s main mission as the place for finding new fashion stars. The visitors’ journey starts with a 3.5m high exploding star-like sculpture at the concourse entry. The materials used to construct this glowing sculpture were subtly reassembled into different configurations throughout the visitors’ journey. These various formats would provide the neutral backdrop to house the various fashion brands being communicated in the space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A fashion marketing fair called Centrestage was launched at the Hong Kong Convention and Exhibition Centre to promote 192 contemporary fashion brands. Due to the many styles of brands involved, the organizer requested an impartial yet unique approach to elevate the overall image for its organizer’s spaces, such as the entrance concourse and inside the exhibition hall’s main avenue and open arena. For this, an abstract design concept titled Starlight Transform was born.

OPERATION / FLOW / INTERACTION:
The flow begins with an exploding star-like sculpture against a white backdrop to greet visitors at the concourse entry. The sculpture’s material is echoed in various formats throughout the organizer’s event space. Interspersed throughout the space, 4m high LED and projections screens are used. Along with highlighted artwork and mannequin displayed to give an introduction to the visitors on some of the fashion brands being housed at this fair.

PROJECT DURATION AND LOCATION:
The project duration was 3 months from initial briefing to onsite completion. It was launched on the 6th of September 2016 and ran for 4 days. Only 3 days were allowed for the move in and onsite set up. Centrestage was located at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, Hong Kong.

PRODUCTION / REALIZATION TECHNOLOGY:
Our objective was to avoid using heavy wooden structures to reduce the amount of onsite wastage. Therefore, the glowing sculptures and other linear structural formats were made from metal hollow sections and recycled after the event. All the walls were made with stretched vinyl covering and lightweight reusable aluminium systems. The 3.5m high L E D screens and audio & visual equipment were hired. Biodegradable carpets were also used for this event.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outside concourse had 1800m2 area and height restriction of 3.5m. All lights sourced were LED. For the main avenue inside the exhibition hall (300m2) a fragmented gridded tunnel was made to 3.5m high. This guided visitors towards a 10m radius open circular space. Contained inside were 2 floating white discs elevated at 4m high, this functioned as the hall’s open arena. Various fashion shows, cocktail receptions and trend forums were all activated here.

TAGS:
Centrestage, Hong Kong, Starlight Transform, Installation, Space, Concourse, Exhibition, HKTDC, Design, Organiser, Fair, Fashion, Trade, Contemporary

RESEARCH ABSTRACT:
The research was based on the client’s requesting an impartial yet contemporary design approach. Since the event’s mission is a place to find new fashion stars, we took the word star literally and developed an abstract concept around this notion. Under the name Starlight Transform, we began playing and morphing the star into various physical formats to build the three main space, the outside concourse, then inside the exhibition hall’s main avenue and the open arena.

CHALLENGE:
The most challenging part was finding the right design language to uplifted the overall ambience of the event space and yet able to accommodate the many varied fashion brands. Finally we decided upon an abstract approach, Starlight Transform. We basically dissected a star shape into many structural variations to create the overall spatial experience. Examples such as the gridded tunnel inside the hall and vertical strip lighting sporadically placed to complete the open arena.

ADDED DATE:
2017-08-25 07:44:07

TEAM MEMBERS (9) :
Jason Cheung, Dury Chin, Eddie Chak, K K Cheung, Sheena Fung, Jeff Cheng, Phyllis Ng, Hillary Lau and Amies Sit

IMAGE CREDITS:
Hong Kong Trade Development Council

Visit the following page to learn more: http://www.hktdc.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Kong Trade Development Council - Creative Department

PROFILE:
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.

NOMINATION DETAILS

Centrestage Hong Kong 2016 Organizer Spaces by Hong Kong Trade Development Council is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Centrestage Hong Kong 2016 Organizer Spaces by Hong Kong Trade Development Council is Winner in Event and Happening Design Category, 2017 - 2018.



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