Supermarket Therapy Organizer areas by Hong Kong Trade Development Council

Home > Winners > #59618


DESIGN DETAILS
DESIGN NAME:
Supermarket Therapy

PRIMARY FUNCTION:
Organizer areas

INSPIRATION:
Inspiration to uplift the image of this trade fair came from the trade fair organizer requirement to provide an eye catching design to distinguish itself from the other participants. With this challenge and by researching a plethora of environments that relates to this industry, we decided recreate a surrealistic supermarket environment under the theme of Supermarket Therapy. Making use of bold colours to differentiate each zone and capture the visitors’ attention.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A cost effective solution to uplift the organiser’s overall decorative ambience at the 2017 edition of the Hong Kong International Printing & Packaging Fair was required by the fair organiser. The areas included a 6m wide x 3.5m high registration wall with counter, an open forum, a print awards and digital printing awards areas, along with a separate seminar space to seat 100 people.

OPERATION / FLOW / INTERACTION:
The flow was important and the registration counter was our opportunity to provide a glimpse into the rest of the fair organiser’s design work. Once inside the exhibition hall, the attendees can easily locate the organisers’ multi-functional space which carries on the Supermarket Therapy concept. The organiser’s design work was a contribution to heighten the overall image for this edition of the HK Printing & Packaging Fair.

PROJECT DURATION AND LOCATION:
The project duration was 3 months from initial briefing to onsite completion. It was located at the Asia World Expo in Hong Kong and the event ran for 4 days starting from the 27th to 30th of April, 2017. The onsite set up was only 3 days.

PRODUCTION / REALIZATION TECHNOLOGY:
Due to budget constraints and our objective to avoid using heavy wooden structure, all the walls and backdrop were built with lightweight reusable aluminium systems cladded with stretched graphic vinyl. Biodegradable carpets were also used for the supermarket themed functional spaces. All of our props were hired to ensure our objective to reduce on-site waste was achieved.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Following the Supermarket Therapy concept, our 6m long registration counter was made from reusable exhibition system with foam board graphic. Inside the 356m2 area for used the open forum, a print awards and digital printing awards areas, along with a separate seminar space to seat 100 people, all of the walls were built with lightweight reusable aluminium systems cladded with stretched graphic vinyl. Biodegradable carpets were also applied along with readily available hired propping.

TAGS:
Trade, Hong Kong, Printing, Packaging, Installation, Organiser Space, Exhibition, HKTDC, Design, Trade, Fair

RESEARCH ABSTRACT:
By analysing the importance of how printing & packaging plays an important role in various retail environments and modern culture our intentions were to replicate a supermarket environment. This was to play on the idea of the ubiquitous side of this industry. The Supermarket Therapy concept also provided a methodology to differentiate the various activities of the organiser’s spaces with the use of bold colours.

CHALLENGE:
The most challenging part was finding the right design concept that could add some fun to the experience of this trade fair compared to previous years. After analysing a proliferation of retail environments it was concluded that the supermarket would be the best fit to cover the many aspect of organiser’s brief both functionally and aesthetically in a cost effective manner.

ADDED DATE:
2017-08-25 02:09:58

TEAM MEMBERS (9) :
Jason Cheung, Dury Chin, Eddie Chak, KK Cheung, Sheena Fung, Cherry Chan, Jacob Lee, Rita Ho and Amies Sit

IMAGE CREDITS:
Hong Kong Trade Development Council

Visit the following page to learn more: http://www.hktdc.com/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Kong Trade Development Council - Creative Department

PROFILE:
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.

NOMINATION DETAILS

Supermarket Therapy Organizer Areas by Hong Kong Trade Development Council is a Nominee in Event and Happening Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Hong Kong Trade Development Council when results are announced.
AWARD DETAILS

Supermarket Therapy Organizer Areas by Hong Kong Trade Development Council is Winner in Event and Happening Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Hong Kong Trade Development Council.

· Click here to register inorder to view the profile and other works by Hong Kong Trade Development Council.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Hong Kong Trade Development Council's Event Design?
You will most likely enjoy other award winning event designs as well.
Click here to view more Award Winning Event Designs.


Did you like Supermarket Therapy Organizer Areas? Help us create a global awareness for good event design worldwide. Show your support for Hong Kong Trade Development Council, the creator of great event design by gifting them a nomination ticket so that we could promote more of their great event designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |