Twenty twenty Packaging Design by Panos Tsakiris

Home > Winners > #59498


DESIGN DETAILS
DESIGN NAME:
Twenty twenty

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
Twenty-twenty vision (noun). perfect sight, especially as measured by a standard test. The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea. Specifically, 'alcohol slows the pace of communication between neurotransmitters in the brain. The delay in communication between the brain and the eyes means that they are not able to function effectively which weakens the eye muscle coordination. This is what causes distorted or double vision.'

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Brief 'Create a brand for the Riley brothers' drink. You will need to consider everything, from the branding strategy to the design to the packaging.' Riley and Riley Ltd. sell a drink that promises to prevent hangovers. It is a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers (Tom and James Riley) from Yorkshire.

OPERATION / FLOW / INTERACTION:
The process The name of the drink is placed partially on the front (20) and on the back of the bottle label (20). The more the user consumes the more visible the logo gets. When the amount reaches the lowest point, the logo gets clear. This subsequently means the user has absorbed all the required ingredients. The most important thing anyone should do to avoid next day's hangover is to rehydrate. That is the reason why the logo has been placed near the bottom rather than the middle or top of the bottle. The user is 'forced' to drink in order to rehydrate.

PROJECT DURATION AND LOCATION:
The project started on July 7 and finished on July 31 in London. It is a competition project.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Recycled and recyclable plastic (potentially made from recycled spirit labels or bottles). (coca cola case study)

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 54mm x Depth 54mm x Height 153mm

TAGS:
packaging, design, drink, hangover, alcohol

RESEARCH ABSTRACT:
Target user (audience) Mid to high educated Millenials living in the UK. They like to have a few drinks more than usual every Friday and Saturday. They are working individuals or students. ... before we left the house ... we necked half a bottle of vodka each. Sia Research . Dehydration is one of the main causes of veisalgia symptoms. . Muted (not vivid) colours allow the cortex located in the brain and the retinas in the back of the eye to take a break from being bombarded with color stimulation.

CHALLENGE:
The ethical part of the project was the biggest challenge.

ADDED DATE:
2017-08-17 11:13:17

TEAM MEMBERS (1) :
3Dots Visualisation Studio

IMAGE CREDITS:
Panos Tsakiris, 2017.

Visit the following page to learn more: http://bit.ly/2uLsOEA
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Riley and Riley Ltd.

PROFILE:
Riley and Riley Ltd. sell a drink that promises to prevent hangovers. It is a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers from Yorkshire. They moved to London after graduating, set up their company and started manufacturing the drink.

NOMINATION DETAILS

Twenty Twenty Packaging Design by Panos Tsakiris is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Panos Tsakiris when results are announced.
AWARD DETAILS

Twenty Twenty Packaging Design by Panos Tsakiris is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Panos Tsakiris.

· Click here to register inorder to view the profile and other works by Panos Tsakiris.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Panos Tsakiris' Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Twenty Twenty Packaging Design? Help us create a global awareness for good packaging design worldwide. Show your support for Panos Tsakiris, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |