LG Beats tag bendable BT speaker by Hyungjudo Do

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DESIGN DETAILS
DESIGN NAME:
LG Beats tag

PRIMARY FUNCTION:
bendable BT speaker

INSPIRATION:
No stress, No hassle for music. It started from basic geometry form, behavior listening to music. Therefore speakers need to adapt to the using environment. We thought Portable speakers would be as soft as fabric. 'Beats tag' is not only contains the texture of the fabric but also, flexibly band like real Fabric. Moreover, it can be used in four different ways.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand-new fabric portable Bluetooth speaker is for any situation, any place and anyone. It's been simplified into geometric shapes of a circle with a rectangle. It can be changed 4 different type (hanger type / stand type / clip type & standard flat type) depending on the listening environment.

OPERATION / FLOW / INTERACTION:
We designed the interface simply and easily to use so that it can be easily operated with one hand without looking. Plus, it has comfortable shape and texture to use. It is optimized for users’ daily life by designing for flexible body to put it anywhere, even rough and uneven ground.

PROJECT DURATION AND LOCATION:
The project started in May 2017 and finished in July 2017 in Korea.

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
Production for Brand-new bendable BT speaker. 'Beats tag' body is made of flexible silicon with canvas. We designed 'Beats tag' with Premium Danish textile brand Kvadrat. Kvadrat emphasizes 'Beat tag' which can be flexibly changed depending on the user's lifestyle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
85mm x 275mm x 20mm /160g / 3w Speaker with bendable structure

TAGS:
Multifunctional, speaker, fabric, bluetooth, flexible, foldable, bendable, mobile, music, kvadrat

RESEARCH ABSTRACT:
Its purpose is to break new ground in the saturated portable market by presenting new lifestyle products. So, We seriously thought about CMF, what materials choose to emphasize soft and flexible from normal hard speakers. We studied about how flexible materials put and change with proper length through soft mockup. Plus, We set up usability to match target persona by analyzing usability and method of putting the speakers as well as various daily routines through role-playing.

CHALLENGE:
The most difficult task was to create Brand new form factor. We seriously considered about a form which appropriate for bending structure. There were much effort to find color combinations that match the concept of the product and to render the canvas material as a rendering.

ADDED DATE:
2017-08-06 22:26:18

TEAM MEMBERS (1) :
Hyungju Do, Co-designer : Jihye Lee

IMAGE CREDITS:
Hyungju Do, Jihye Lee, 2017

PATENTS/COPYRIGHTS:
Copyrights belong to Hyungju Do, Jihye Lee, 2017.

Visit the following page to learn more: http://www.studentshow.com/gallery/54603201/L G-Beats-tag
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LG electronics

PROFILE:
Traditional Electronics company. Concept product for 2015 LG electronics Co-Work project.

NOMINATION DETAILS

Lg Beats Tag Bendable Bt Speaker by Hyungjudo Do is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Lg Beats Tag Bendable Bt Speaker by Hyungjudo Do is Winner in Digital and Electronic Devices Design Category, 2017 - 2018.



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