Beats Tag Bendable BT speaker by Hyungju Do and Jihye Lee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Beats Tag PRIMARY FUNCTION: Bendable BT speaker INSPIRATION: No stress, No hassle for music. It started from basic geometry form, behavior listening to music. Therefore speakers need to adapt to the using environment. We thought Portable speakers would be as soft as fabric. Beats tag is not only contains the texture of the fabric but also, flexibly band like real Fabric. Moreover, it can be used in four different ways. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand-new fabric portable Bluetooth speaker is for any situation, any place and anyone. It's been simplified into geometric shapes of a circle with a rectangle. It can be changed 4 different type - hanger type / stand type / clip type & standard flat type depending on the listening environment. OPERATION / FLOW / INTERACTION: We designed the interface simply and easily to use so that it can be easily operated with one hand without looking. Plus, it has comfortable shape and texture to use. It is optimized for users’ daily life by designing for flexible body to put it anywhere, even rough and uneven ground. PROJECT DURATION AND LOCATION: The project started in May 2017 and finished in July 2017 in Korea. FITS BEST INTO CATEGORY: Digital and Electronic Device Design |
PRODUCTION / REALIZATION TECHNOLOGY: Production for Brand-new bendable BT speaker. 'Beats tag' body is made of flexible silicon with canvas. We designed 'Beats tag' with Premium Danish textile brand Kvadrat. Kvadrat emphasizes 'Beat tag' which can be flexibly changed depending on the user's lifestyle. SPECIFICATIONS / TECHNICAL PROPERTIES: 85mm x 275mm x 20mm /160g / 3w Speaker with bendable structure TAGS: Multifunctional, speaker, fabric, bluetooth, flexible, foldable, bendable, mobile, music, kvadrat RESEARCH ABSTRACT: Its purpose is to break new ground in the saturated portable market by presenting new lifestyle products. So, We seriously thought about CMF, what materials choose to emphasize soft and flexible from normal hard speakers. We studied about how flexible materials put and change with proper length through soft mockup. Plus, We set up usability to match target persona by analyzing usability and method of putting the speakers as well as various daily routines through role-playing. CHALLENGE: The most difficult task was to create Brand new form factor. We seriously considered about a form which appropriate for bending structure. There were much effort to find color combinations that match the concept of the product and to render the canvas material as a rendering. ADDED DATE: 2017-08-06 22:26:18 TEAM MEMBERS (2) : Hyungju D and Jihye Lee IMAGE CREDITS: Hyungju Do, Jihye Lee, 2017 PATENTS/COPYRIGHTS: Copyrights belong to Hyungju Do, Jihye Lee, 2017. |
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| Visit the following page to learn more: http://www.studentshow.com/gallery/54603 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: LG electronics PROFILE: In the development and manufacture of electronic goods, mobile communication devices and home appliances, LG electronics is the global company leading the market in TV, mobile phones, air conditioners and washers and refrigerators. LG Electronics has four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components. |
| AWARD DETAILS | |
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Beats Tag Bendable Bt Speaker by Hyungju Do and Jihye Lee is Winner in Digital and Electronic Device Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Hyungju Do and Jihye Lee. · Click here to register inorder to view the profile and other works by Hyungju Do and Jihye Lee. |
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