Desert Sun Brand Clothing by Desert Sun Brand - Anna Lakatos

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DESIGN DETAILS
DESIGN NAME:
Desert Sun Brand

PRIMARY FUNCTION:
Clothing

INSPIRATION:
Desert Sun’s products share a 1970s vibe, mixing imageries inspired by road trips through America, folk music, southern gothic books and movies such as Badlands, Dazed and Confused, Zabriskie Point. Each collection is different and stands out with a specific theme. These collections aim to bring the customers to different sceneries and times, with the help of vintage inspired shapes, and fabrics, vivid patterns and mostly with their popular details such as embroideries.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inspired by the designer's love of the 1970s, her travels, cultural discoveries and her studies of authenticity within country music, Desert Sun’s collections combine elements of nostalgia with a modern twist, resulting in easy to wear pieces. Music and fashion intertwine in each piece’s creation and come alive through embroideries, retro shaped collars, large bell sleeves and unique themes.

OPERATION / FLOW / INTERACTION:
Pieces are made for comfort and ease of use, ability to effortlessly transition them from day to night.

PROJECT DURATION AND LOCATION:
Slow fashion - 1 or 2 collection per year, selected pieces from previous collections are continuously available.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cotton, Polyester, Embroidery

SPECIFICATIONS / TECHNICAL PROPERTIES:
Lookbook Model Size FR34, UK6, US2 (Sample size)

TAGS:
fashion, embroidery, 1970s, dress, desert

RESEARCH ABSTRACT:
Research and inspiration came from various sources such as films, art, photography, traveling, music, fabrics and different textures and materials. The objective of the research was to be able to represent the feeling of the specific theme seen through the eyes of the designer as most accurately as possible.

CHALLENGE:
Working with specific themes and inspirations can occasionally bring challenges. The stories behind the inspiration make the collection come alive, however it is important to bring subtlety to the designs and represent the themes without overdoing it. The intent of the clothes is to take customers through specific themes, but it is essential the graphics (embroideries) are not too obvious. The idea behind this challenge was to research fabrics, shapes and details, which when combined with the embroideries could evoke directly the idea behind the story. This way the graphics are straightforward, but can bring delicate details rather than becoming the focal point of the designs.

ADDED DATE:
2017-07-30 03:31:59

TEAM MEMBERS (1) :


IMAGE CREDITS:
#1 Photographer Hannes Verstraete Model Ilona Desmet
#2 Photographer Hannes Verstraete Model Ilona Desmet
Photographer Gokay Catak Model Jozefien Van Der Aelst
#3 Photographer Gokay Catak Model Jozefien Van Der Aelst
#4 Photographer Hannes Verstraete Model Ilona Desmet
#5 Photographer Hannes Verstraete Model Emma Van Der Aelst Photographer Alice Fisher


Visit the following page to learn more: http://www.desertsunbrand.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Desert Sun

PROFILE:
Founded in 2014, Desert Sun brings together the various inspirations of its designer, Anna Lakatos. The designer spent a lot of time traveling during her childhood, growing up in various European countries, as well as having lived in Paris, New York and London for her studies in fashion (Mod’Art Paris and London College of Fashion) and music management (MA - London Metropolitan University). Inspired by her love of the 1970s, her travels, cultural discoveries and her studies of authenticity within country music, Desert Sun’s collections combine elements of nostalgia with a modern twist, resulting in easy to wear pieces. Desert Sun’s products share a 1970’s vibe, mixing imageries inspired by road trips through America, folk music, southern gothic books and movies such as Badlands, Dazed & Confused, Zabriskie Point. Each collection is different and stands out with a specific theme. These collections aim to bring the customers to different sceneries and times, with the help of vintage inspired shapes, and fabrics, vivid patterns and mostly with their popular details such as embroideries.

NOMINATION DETAILS

Desert Sun Brand Clothing by Desert Sun Brand-Anna Lakatos is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Desert Sun Brand Clothing by Desert Sun Brand-Anna Lakatos is Winner in Fashion, Apparel and Garment Design Category, 2017 - 2018.



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