Flo Alkaline Water by Matter Branding

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DESIGN DETAILS
DESIGN NAME:
Flo

PRIMARY FUNCTION:
Alkaline Water

INSPIRATION:
With water being an elemental part of existence, the main concept behind the brand is how nature comes to life with the nurturing quality of water, a quality that flows through every aspect via the cycle of life. The brand is then protected by a circular shape, one that is symbolic of the wholeness and purity of water, which are the most celebrated traits of water, and in this case alkaline water.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We were approached to work on the creation of a premium brand for the only Alkaline water to be released in Egypt, with a brand name and design that are unique and strong enough to become the most aspirational, Egyptian, water brand in the market. With a modern, progressive and artistic persona, we set to work to create an intricate brand that conveys its values of being bold, sophisticated and vibrant.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in February 2017 in Cairo, Egypt, and ended in June 2017 in Cairo Egypt.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
flo, water, alkaline water, matter, branding, naming, packaging, design

RESEARCH ABSTRACT:
The research in this project was limited to the concept creation aspect of the brand. In other words, concepts for naming and design. As such, we worked on finding the right concept that would convey what the brand stands for, provide the right desired perception for the brand, as well as allows the brand to be relatable to its target audience.

CHALLENGE:
The main challenge for this project was working on a truly unique water brand that can penetrate a highly saturated market, making it a go-to option as much as the global competitors, while highlighting the fact that it is a truly local, Egyptian, brand.

ADDED DATE:
2017-07-26 13:36:40

TEAM MEMBERS (6) :
Amr Thabet, Janan Osama, Majd El Sherif, Dina Aly, Mohamed Afifi and Mariam Hamdy

IMAGE CREDITS:
Matter Branding, 2017.

Visit the following page to learn more: https://www.behance.net/gallery/55117489/FLO
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CLIENT/STUDIO/BRAND DETAILS
NAME:
matter

PROFILE:
Matter is a leading branding agency in the Middle East, specialised in creating brands with a strong brand story and personality, one that remains consistent starting from the strategy and naming, to the identity and packaging. They have cultivated long term partnerships with a wide range of clients, starting from strong regional players, big multinationals like Heinz, Pepsico, Americana and Nestle, to national and regional startups. Matter is uniquely characterised by their passion to their art, their dedication to their service and their commitment to always deliver the right balance between art and business.

NOMINATION DETAILS

Flo Alkaline Water by Matter Branding is a Nominee in Packaging Design Category.

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AWARD DETAILS

Flo Alkaline Water by Matter Branding is Winner in Packaging Design Category, 2017 - 2018.



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