Beva Baby Storytelling by Dongping Zheng

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DESIGN DETAILS
DESIGN NAME:
Beva Baby

PRIMARY FUNCTION:
Storytelling

INSPIRATION:
Kids need companion when they grow. Toys alone may not satisfy all their learning needs. BEVA Baby can tell stories and sing songs after the boot and automatically connects the home WIFI to receive the Beva radio on internet. Function buttons are designed specifically for kids to use easily on their operating area and the adults area is not easy to access, to avoid unnecessary misuse and the trouble caused, so that parents can focus on caring for the baby, rather than managing the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
BEVA Baby is designed to be a companion for kids. It can sing songs & tell stories, and give a hug to kids. The buttons are distributed to different area by function: Next & Mode Buttons are placed on the earphone as big stars, kids can press them easily & unconsciousely. Volume & Collect are designed smaller and on the side of earphone, for the use of parents. Rarely used buttons like bluetooth are placed at the bottom. We re-design the speaker as the belly of the toy so the look is seamless and faces the kids.

OPERATION / FLOW / INTERACTION:
Boot the toy by pressing the power button at the bottom. Then the star sign on the earphone will shine. Kids by instints will press these shining stars unconciously, and the stories or songs will start to voice out. Every press will change a story or song. Adults can press + - signs on the side of earphones to change the volume, and other signs to favorite a story/song or pause.

PROJECT DURATION AND LOCATION:
The project started in December 2014 and finished in October 2015 in Shenzhen.

FITS BEST INTO CATEGORY:
Engineering and Technical Design

PRODUCTION / REALIZATION TECHNOLOGY:
With more mature plastic injection molding process, the production yield rate is higher and more controllable.

SPECIFICATIONS / TECHNICAL PROPERTIES:
product dimensions:173mmX158mmX143mm

TAGS:
kids, toy, storyteller, story, song, speaker, companion, baby, bluetooth

RESEARCH ABSTRACT:
First we started by phone research with parents to learn the frequencies of different buttons/functions. e.g. Favorite is a rarely used button, and bluetooth is only used in first time. Volume button is operated mostly by adults and Next is mostly likely by kids. There are also potential needs that Volume and Power should be mistakenly operated by kids. Then we did user research to get what they desired. They like mid-range volume and cute appearance, better face the front. Last we researched on product level for material, mold, cost, area and quality of speakers to match manufactuer's needs.

CHALLENGE:
In order to realize the quality of sounds, we need to compare different structures of sound outlet and media through various tests. On the other hand, we need to ensure this is a safe product for kids, e.g. there are no hurting horns on the toy or parts that can be easily pulled off.

ADDED DATE:
2017-07-24 07:10:28

TEAM MEMBERS (1) :


IMAGE CREDITS:
Dongping Zheng, 2017.

Visit the following page to learn more: http://azdesign.com.cn/portfolio/bevababy
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Prokids Technology Corp.,Beijing

PROFILE:
Early childhood education contents & services provider. Around the core cartoon “Beva”, a small cute beaver, ProKids has established three business architectures including content copyright、digital platform and derivatives. The original IP “Beva” annual services 180 million independent users, and the APP “Beva Children’s Song” owns more than 30 million active users each month. Up to March, 2017, the cumulative amount of content viewed is more than 80 billion in the genuine licensed digital channels. "Beva" has become a classic cartoon brand which is popular and influential in China.

NOMINATION DETAILS

Beva Baby Storytelling by Dongping Zheng is a Nominee in Baby, Kids' and Children's Products Design Category.

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AWARD DETAILS

Beva Baby Storytelling by Dongping Zheng is Winner in Baby, Kids' and Children's Products Design Category, 2017 - 2018.



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