Skiclub Kampen North Sea Pure Can by Ulrich Graf

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DESIGN DETAILS
DESIGN NAME:
Skiclub Kampen North Sea Pure

PRIMARY FUNCTION:
Can

INSPIRATION:
The project is based on the brand foundation of Sylt in the North Sea, the pureness, freshness of the sea and smoothness of the wadden sea. Kampen is the best-known place of Sylt and is located at the narrowest part of the island, surrounded by the rough North Sea, and the smooth Wadden Sea, an UNESCO world heritage. With all these impressions in mind it was mandatory to create a design for spirits & soft drinks, with which one can feel the extraordinary pureness, clearness and beauty of Sylt

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness of the cans impresses via pureness, simpleness and clearness of its design. Skiclub Kampen is the only supplier who offers premium spirits and fillers/soft drinks of the same brand. The bottles and cans appear with the same design language and therefore are recognized as two parts of one brand family. The cans are unicoloured with black inscription, each of the 4 flavours are defined by one specific colour. The content of the soft drinks is identical to the colour of the cans.

OPERATION / FLOW / INTERACTION:
The end-user interacts with the can to serve a refreshing drink of lemonade or tonic water or create a delightful cocktail with the North Sea Spirits. The design and especially the colour of the can gives already a feeling of what to expect from the drink when pouring it into a glass filled with ice cubes.

PROJECT DURATION AND LOCATION:
The project started in May 2012 when Skiclub Kampen was founded, located in Kampen, Sylt. The idea was born in July 2012 and in October we started first with North Sea Spirits. During 2012 and 2015 six different flavours of spirits have been developed. In 2016 and 2017 the assortment has been completed by adding 4 different flavours of premium mixers which can be enjoyed as delicious stand-alone beverage or to perfectly enhance our unique Spirits.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The cans are produced through a mechanical cold forming process that starts with punching a flat blank from very stiff cold-rolled sheet. This sheet is made of aluminium to give it strength and formability. The flat blank is first formed into a cup about three inches in diameter. This cup is then pushed through a different forming process called "ironing" which forms the can. The printing is made by at first transferring the ink onto a rubber blanket and then from the rubber blanket onto the can.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Can: Breath 53mm x Length 53mm x Height 134mm

TAGS:
Skiclub Kampen, North Sea Spirits, North Sea Pure Mint, North Sea Pure Lemon, North Sea Pure Tonic, North Sea Pure Orange, Sylt, Gin, Vodka, Vodka mix drinks, pure design, premium spirits and mixers, Skiclub Kampen

RESEARCH ABSTRACT:
After extensive market observation, we saw the only chance to place new drinks in the market in being very different versus all global players and established brands. We had to distinguish our product from all others by applying a unique, pure and impactful visual appearance which represents the pureness of the content. The requirement of Ulrich Graf was to create a packaging which can be recognized across a distance in a restaurant, bar or club or even on the shelves of the supermarkets. The design has been developed without external market research. It should be a stand-alone design.

CHALLENGE:
The first challenge was to create a design, which reflects the brand's heritage of the pure, soft and perfect nature of Sylt, which can be applied both on the bottles and cans. To create the right proportion between the logo and the product naming has been challenging too. The design got its perfect shape by turning the logo by 13 degrees to the left. This creative idea allowed the logo to be perceived in total and not by its individual components. The second challenge was to create the right shade of colour for each specific flavour to reflect the colour of the content.

ADDED DATE:
2017-07-02 17:34:44

TEAM MEMBERS (3) :
Design Director and Owner Ulrich Graf, Co-Designer Monika Graf and Illustrator Nina Graf

IMAGE CREDITS:
Ulrich Graf, 2016

PATENTS/COPYRIGHTS:
European Union, Geschmacksmuster (industrial design) Nr. 002176107 - 0001; Registration January 31st, 2013

Visit the following page to learn more: http://skiclub-kampen.de
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Skiclub Kampen North Sea

PROFILE:
Skiclub Kampen North Sea Spirits - A Tradition of premium Quality. Standards are set high at North Sea Spirits. The creation process begins on a 24 hectare farm where the wheat is sowed, grown and harvested which forms the basis of the handcrafted artisan distilled spirits all produced completely within a controlled organic environment. Alcohol distilled exclusively in Germany by an ancient traditional process is the basis of the premium product range and is characterised by outstanding mildness and purity. The distillery is one of the oldest family owned and operated locations in Germany and the owners have been licensed to produce alcohol since the 15th. Century. This family owned distillery has existed in the current location since 1864. After fivefold distillation, the vodka pass through a unique Silver-Filter. This ultra slow filtration process produces an extremely smooth and mild spirit. The resulting vodka forms the common base ingredient for all North Sea spirits products. The unique carefully monitored fivefold distillation imbibes the spirit with extreme quality, purity and mildness reflecting our true passion for premium uniqueness. As the spirits are made with meticulous care, the cans and bottles stand out due to their pure, clear optical presentation and unique signature design elements. North Sea Spirits – defining premium standards.

NOMINATION DETAILS

Skiclub Kampen North Sea Pure Can by Ulrich Graf is a Nominee in Packaging Design Category.

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AWARD DETAILS

Skiclub Kampen North Sea Pure Can by Ulrich Graf is Winner in Packaging Design Category, 2017 - 2018.



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