Luscious Cookies For Cat by Xiao Qiong Lin

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DESIGN DETAILS
DESIGN NAME:
Luscious

PRIMARY FUNCTION:
Cookies For Cat

INSPIRATION:
The brand are served for cat,i learned that each action of cat means each different emotions from observing cat,they will spread different emotions when eating delicious tunny or clasping cute chick, i intend to invest the cat with more special sentiments when drawing illustrations, and display variety flavors by using a lovely style which possesses a strong sense of pictures to resonates with consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Using the simplified plastic packaging to reduce waste; continuing the lovely illustration styles that consumers like and trend with a greater emphasis on cat's love of cat cookies; the expression of cat was full with humanity and childish,the visual impact of the expression between chick,kitty and the tunny in kitty's arm will let people deeply feel the implied interest.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
From May 2017 to June 2017

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
plastic bag with sealed

SPECIFICATIONS / TECHNICAL PROPERTIES:
15cm high by 9cm wide

TAGS:
cat cookies,packaging, plastic,interests.

RESEARCH ABSTRACT:
First of all, LUSCIOUS cat cookies mainly sale online, comparing with the competing products PURETRITION,it can be found consumers tend to like LUSCIOUS's lovely illustration packaging instead of PURETRITION's direct image expression. Secondly, the original package of LUSCIOUS is made a box outside, a transparent plastic bag without sealed inside, it is difficult to save Cat Cookies, and the two packaging somewhat extra. Finally, due to LUSCIOUS uses the same illustrations to show the different flavors packaging,the features of different flavors are not prominent and it's hard to show the distinguish of the flavor.

CHALLENGE:
Using the simplified plastic packaging to reduce waste; continuing the lovely illustration styles that consumers like and trend with a greater emphasis on cat's love of cat cookies; the expression of cat was full with humanity and childish,the visual impact of the expression between chick,kitty and the tunny in kitty's arm will let people deeply feel the implied interest.

ADDED DATE:
2017-06-30 02:36:46

TEAM MEMBERS (1) :
Instructor:Yuheng Ju

IMAGE CREDITS:
I used the wrapper template.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Luscious Cookies For Cat by Xiao Qiong Lin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Luscious Cookies For Cat by Xiao Qiong Lin is Winner in Packaging Design Category, 2017 - 2018.



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