Joy Like a Kid Pastries Packaging by Yicheng Huang

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DESIGN DETAILS
DESIGN NAME:
Joy Like a Kid

PRIMARY FUNCTION:
Pastries Packaging

INSPIRATION:
This product was created to make the traditional Canton-style pastries packaging become more interesting and younger,which not only suitable for the older generation,but for the new generation.Canton-style pastries are most representative in the cantonese food-culture among the varieties of pastries.All the Cantonese have been fascinated by them with affections and emotional attachment ever since they were kids.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
What the lovable cartoon figure meaning upon the product is to illustrate the way the children look when they face diverse delicious pastries with greed as well as eagerness.I strongly believe that the fondness for the cantonese pastries was accumulated since they were young,and it become a kind of emotional sustenance.Thus, we would like to convey this natural feeling of pleasure to every customer, so that everyone can fall in love with the Canton-style pastries.

OPERATION / FLOW / INTERACTION:
This series were divided into three packages.The blue packing box which like a lucky dip tries to let children grab different pastries from the hole of it, from which children's curiosity and adventure can be fully satisfied. Several kids can reach into the box to extract the pastries at the same time,and they can also exchange what they get with each other,which means experiencing the pleasure of sharing and promoting their friendship.Besides,another small size of packaging bag looks like the child's pocket.Because I take into account that children,being reluctant to eat the tasty pastries,hide them into their own pockets at first,and then eventually,nibble them alone.

PROJECT DURATION AND LOCATION:
The project started in May and finished in June 2017 in Guangzhou, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Use the environment-friendly and renewable corrugated papers,have the advantages of low cost

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
pastries,packaging design

RESEARCH ABSTRACT:
I want to arouse people’s attention In terms of the Canton-style-pastry culture,because Canton-style pastries are not just for the older generation,but for everyone.

CHALLENGE:
-

ADDED DATE:
2017-06-23 11:21:14

TEAM MEMBERS (1) :
Instructor: Yuheng Ju

IMAGE CREDITS:
Yicheng Huang,2017

PATENTS/COPYRIGHTS:
Copyrights belong to Yicheng Huang, 2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Joy Like a Kid Pastries Packaging by Yicheng Huang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Joy Like a Kid Pastries Packaging by Yicheng Huang is Winner in Packaging Design Category, 2017 - 2018.



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