Pikpak Drink packaging designed for Festivals by Magdalena Huber

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DESIGN DETAILS
DESIGN NAME:
Pikpak

PRIMARY FUNCTION:
Drink packaging designed for Festivals

INSPIRATION:
The main inspiration were Kraken rum and gym bags. While looking for clever drink packages, I came across Kraken rum. The two glass rings on the bottle's neck looked unusual and caught my attention. I imagined to fiddle a string through those, so you could wear this bottle on your back. This idea changed while my design trajectory. For instance, I used cardboard as it is light weighted and won't hurt your back while carrying it. Also, glass is not the best material as it is prohibited at most festivals. While walking through London, I recognized how popular gym bags had become. Especially people from 15 to 25 years seemed to love them and carry them around on their back. As this is about the same age as the target group for festivals, the idea to make a drink packaging similar to a rucksack seemed very obvious.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pikpak is a drink packaging made from a tetra pack carton special designed for music festivals. Added strings function as straps that make the box wearable like a rucksack. This enables festival attendants to dance and to push through the festival crowd with their drink on their back. As they can wear it, they don't have to put it aside at any time which helps to prevent drinks from being drugged.

OPERATION / FLOW / INTERACTION:
Pikpak can be filled with any drink at a festival bar; beer, wine, longdrinks or non-alcoholic drinks. It can be worn on festival attendants backs which makes it perfect for dancing. The reclosable and refillable feature makes it usable over a longer time span.

PROJECT DURATION AND LOCATION:
- Pikpak was designed in February 2016 and finished in May 2016 for JDORAW student competition that asked to design a drink packaging for Besitval music festival (www.bestival.net) - student's project at Kingston University London (Communication Design: Graphic Design MA)

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
I produced a prototype to test if the design would really work: - an empty milk tetrapack carton covered in white spray paint - strings that would become the straps - a printed sticker attached on the front to brand it The box is intentionally plain to make it equally appealing to men and women and to make it suitable for all kind of festival outfits.

SPECIFICATIONS / TECHNICAL PROPERTIES:
height: 25cm width: 10cm dept: 4cm

TAGS:
packagingdesign tetrapack box rucksack fashion wearable ecofriendly reclosable wearable carton

RESEARCH ABSTRACT:
Questionnaire: The initial research was to do a questionnaire to find out which problems people experience with their drinks on festival. The answers provided a lot of useful content that could be transferred into a design project that would solve those problems. Insights of this survey: A lot of people have the problem of spilling their drinks at festivals as there are too many people in one place, or because they want to dance. Also, they don't want to put their drinks aside when they want to have their hands free as there is a risk of their drinks being drugged. Furthermore, some participants felt guilty to only drink from plastic cups because of economic issues. Apparently, the only available drink packaging on most festival's are plastic cups. This seemed like a perfect niche to find a packaging design that would solve the problems of festival attendants and to fulfill their need. Exhibitions: Bompas & Parr's Alcoholic Architecture at Borough Market in London. This walk-in exhibition provided a room filled with an alcoholic cloud. Online Research: Festivals and clever drink packaging designs

CHALLENGE:
Producing an ideal prototype that is wearable was tough. The development to find the right materials and size was time consuming. Also, I was not able to find a plain and white tetra pack carton. Therefore, I decided to color milk and juice packs from the super market white. It needed up to five layers of white spray paint to achieve an ideal coating. Another challenge was to design it in a way to make it appealing for all genders. Naming and branding was another challenge at this project. In contrast, finding a concept was very easy going. Focusing on the target's needs and finding out how much space there was for improvement to design a festival drink helped a lot to come up with the idea of a rucksack drink. So far, there are only plastic cups available on music festivals, as glass and metal can be dangerous. Those provide a lot of problems for festival attendants and are not ecofriendly.

ADDED DATE:
2017-05-09 08:54:56

TEAM MEMBERS (4) :
Student's Project, Designer: Magdalena Huber, Photographer: Doris Himmelbauer and Tutor: Paul Postle

IMAGE CREDITS:
Photographer: Doris Himmelbauer (Dhimmelbauer Photography)
www.dhimmelbauer.com

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CLIENT/STUDIO/BRAND DETAILS
NAME:
no client

PROFILE:
This project has been designed throughout my study for JDORAW student competition who asked to design a drink packaging for a festival.

NOMINATION DETAILS

Pikpak Drink Packaging Designed For Festivals by Magdalena Huber is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pikpak Drink Packaging Designed For Festivals by Magdalena Huber is Winner in Packaging Design Category, 2017 - 2018.



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