Wan Fong Yuen Natural Handmade Skincare Brand by The box brand design

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DESIGN DETAILS
DESIGN NAME:
Wan Fong Yuen

PRIMARY FUNCTION:
Natural Handmade Skincare Brand

INSPIRATION:
The mainly inspiration comes from the product itself. Most of the product are made by Chinese herbal. The owner believe in traditional Chinese herbal can cure most healthy issue for baby in China with the most natural way. Box inspirited by it, and Chinese ink painting style will be a one of the choice for this brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wan Fong Yuen is a personal skincare brand by a local lady from Hong Kong. Its belief that nothing manufactured could come close to what Chinese herbal cure theory and nature elements could provide when it came to truly healthy, beautiful skin. So box use the Chinese ink painting style to present Wan Fong Yuen philosophy by using natural color and soft brush lines. Customers can enjoy skin care are naturally potent and pure by Wan Fong Yuen.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in June 2016 in Guangzhou China and finished in March 2017. The products are launched at online in Hong Kong.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
using the Traditional Chinese ink painting style to draw the related elements on package, for example ducks on the river like you are taking bathing in the natural environment by presenting the shower gel

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Chinese ink, painting, natural

RESEARCH ABSTRACT:
It all starts from our client product. The founder has passion on traditional Chinese herbal. She found out all these Chinese herbal cure theory are useful to most baby skin and mother. Box focus on this point, and all design direction will link to Chinese herbal and traditional Chinese style on the pattern design.

CHALLENGE:
There are many natural skincare brand online, how to stand out this one special brand is a big challenge. Natural? Simple? there are many choices but how to sand out the brand is a problem. We found out the founder is so proud of all products are made in Hong Kong, China. So 'Chinese', 'local' and 'simple' are the key elements of our design.

ADDED DATE:
2017-04-24 07:08:11

TEAM MEMBERS (6) :
Design Director: Joey Lo , Art Director: Yvonne Chung , Designer(s): Vicky Lau, Kannis Ho , Copywriter(s): Karis Ye, Ivy Wang, Strategist(s): Karis Ye, Ivy Wang and Cooperator: Joly Wu

IMAGE CREDITS:
Photographer:Joey Lo

PATENTS/COPYRIGHTS:
Copywriter(s): Karis Ye, 2016 Ivy Wang, 2016

Visit the following page to learn more: http://www.boxbranddesign.com/work.php?wid=19 3
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wan Fong Yuen Company

PROFILE:
Wan Fong Yuen is a personal skincare brand by a local lady from Hong Kong. Its belief that nothing manufactured could come close to what Chinese herbal cure theory and nature elements could provide when it came to truly healthy, beautiful skin.

NOMINATION DETAILS

Wan Fong Yuen Natural Handmade Skincare Brand by The Box Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Wan Fong Yuen Natural Handmade Skincare Brand by The Box Brand Design is Winner in Packaging Design Category, 2017 - 2018.



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