Loja do AquaRio
For this project, Kube was inspired by the only information they had: a humpback whale's skeleton is hang in Aquarium’s entrance hall and its best view is from inside the store. Instead of fitting rooms, shells. Instead of paint in the walls, sand. Instead of a plain floor, pebbles. By creating a rich atmosphere in sensory spurs surrounding the visitor, the store becomes a place that can be felt without being noticed. A one and only engaging experience while visiting AquaRio.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
AquaRio's gift shop has 420sqm and was designed by Kube Arquitetura. It's a walkthrough store. Its main displays were inspired by the organic curves of whale's ribs, giving the space a flowing and light movement, and also allowing a flexibility in the mix of products. The "rib" displays allow the products to be revealed little by little, creating levels of intimacy while they walk around. The blue in the beginning of the store makes the visitors want to dive in that space.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Aquário Marinho do Rio de Janeiro
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
aquarium, retail, store, design, retail design
TEAM MEMBERS (5) :
Juliana Neves, Taia Mendes, Raphaela Fogaça, Carolina Magoga and Lucia Santoro