Rhombus Airplane cabin business class seat. by Jefferson Walter Hontz & August Wong

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DESIGN DETAILS
DESIGN NAME:
Rhombus

PRIMARY FUNCTION:
Airplane cabin business class seat.

INSPIRATION:
Rhombus is inspired by our findings in the furniture and interiors industry. Other projects are often defined by the product design and automotive world, but our remit is to make our business class seats feel like home as much as possible. Hence our focus on fabrics, colours and patterns.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rhombus is a business class seat that leverages lightweight and proven technology for today’s traveling needs. It is fully electric, replacing many heavier mechanically actuated seats. Rhombus also provides a lay-flat sleeping option, typically not found in a mechanical business seat. Designed for long distance flights, the seat is meant to be the business traveler’s home in the sky. It offers industry leading storage options and class leading comfort in all modes of flight.

OPERATION / FLOW / INTERACTION:
As it directly relates to our airline purchasers, our seat has a small footprint due to savings in efficient parts and structural design. Living space has been increased within that same footprint. This means; more density, which means more paying customers and revenue. Rhombus is lighter than some previous premium designs, which means less fuel consumption per flight.

PROJECT DURATION AND LOCATION:
Project Rhombus was undertaken in January of 2015 with an unveiling at AIX 2017 in Hamburg, this April.

PRODUCTION / REALIZATION TECHNOLOGY:
Rhombus is not just typical product design, but an exercise in continuous product improvement techniques. This required thoroughly disciplined planning, teamwork and execution. As a part of this process, all of the applied comfort technologies, engineering part designs and industrial design builds were evaluated. We sought to uncover what was working, what wasn't, and why. What did we find out and how are these issues addressed? Answers to these difficult questions were uncovered as we designed Rhombus. Many commonly accepted standards and norms were challenged across internal engineering as well as outside partners.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Approximately 165 cm wide x 127 cm long x 112 cm high.

TAGS:
aerospace, seating, airplane, business class, business, traveler, travel

RESEARCH ABSTRACT:
We sought to uncover what was working within this class of seat, what wasn't, and why. What did we find out and how are these issues addressed? Answers to these difficult questions were uncovered as we designed Rhombus. Many commonly accepted standards and norms were challenged across internal engineering as well as outside partners.

CHALLENGE:
The look of the seat challenges the company's self referential view of who flies in premium cabin. In an insular industry, it is a often difficult to separate anecdotal observations from objective data and prevailing societal trends which inform other areas of design, such as interiors, architecture and fashion.

ADDED DATE:
2017-04-07 13:44:31

TEAM MEMBERS (1) :
Jefferson Walter Hontz, August Wong, Brennan McCabe

IMAGE CREDITS:
Photography by Steve Cash

PATENTS/COPYRIGHTS:
Copyright and patents pending 2017 B/E Aerospace

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CLIENT/STUDIO/BRAND DETAILS
NAME:
B/E Aerospace

PROFILE:
-

NOMINATION DETAILS

Rhombus Airplane Cabin Business Class Seat. by Jefferson Walter Hontz & August Wong is a Nominee in Aerospace and Aircraft Design Category.

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AWARD DETAILS

Rhombus Airplane Cabin Business Class Seat. by Jefferson Walter Hontz & August Wong is Winner in Aerospace and Aircraft Design Category, 2016 - 2017.



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