Noti D.I.Y. Hanger Packaging Green Packaging Transformation by Leo P. H. Chan and Kobe So |
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| DESIGN NAME: Noti D.I.Y. Hanger Packaging PRIMARY FUNCTION: Green Packaging Transformation INSPIRATION: Noti is not just a fashion label but the attitude and urban lifestyle business designed to cater to the young generation international. Noti applies technology and new era concept into each piece of t-shirt and crossover with international artists and designers in order to introduce a new way of seeing to people. Noti concerns about sustainability from product development to eco-friendly packaging. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Noti is a fashion label encourages new thinking and new creativity for a green future. An apple-pie shape tee packaging had been created for parcel post and shipping. Customer could also DIY to transform the T-shirt packaging into an eco-friendly hanger after receiving the parcel via Noti official e-commerce website. OPERATION / FLOW / INTERACTION: The sustainability eco-friendly design turned a one-off t-shirt packaging into a long lasting wardrobe accessory. Noti fans would love to collect them and get use to the green action as behaviour. Just a few easy steps with instructions printing on the t-shirt packaging, encourage customer to start taking the green action to achieve a better future. Besides the normal packaging, Noti fashion label could also launch seasonal editions of D.I.Y hanger packaging for sales & marketing gimmick. Noti fans love to collect them as a series collection and use the D.I.Y hanger for their wardrobe. This positive action leads a win-win situation, suggested customer to get used to sustainable & environmental friendly, and Noti could also build their brand image from this D.I.Y Hanger Packaging. PROJECT DURATION AND LOCATION: January 2010 in Hong Kong FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Just a few easy steps with instructions printing on the t-shirt packaging, encourage customer to start taking the green action to achieve a better future. The sustainability eco-friendly design turned a one-off t-shirt packaging into a long lasting wardrobe accessory. Noti fans would love to collect them and get use to the green action as behaviour. Besides the normal packaging, Noti fashion label could also launch seasonal editions of D.I.Y hanger packaging for sales & marketing gimmick. Noti fans love to collect them as a series collection and use the D.I.Y hanger for their wardrobe. This positive action leads a win-win situation, suggested customer to get used to sustainable & environmental friendly, and Noti could also build their brand image from this D.I.Y Hanger Packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: 24.5cm(L) x 14cm(W) x 6cm(H) TAGS: packaging, fashion, e-commerce, sustainability, green, hanger, DIY RESEARCH ABSTRACT: Sustainability Design, Environmental Friendly, Marketing Strategy, Brand Building CHALLENGE: Noti is a start up T-shirt label designed to encourage the youth to develop their own identity with sense and style. Noti applies technology and new era concept into each piece of t-shirt and crossover with international artists and designers in order to introduce a new way of seeing to people. One day we could build up our attitude for a stronger sense of individuality and of the world community. Noti encourages new thinking and new creativity to the youth of Asia and hopes to be a forefront leader in bridging the gap between Eastern and Western street fashion cultures in order to achieve a better world. ADDED DATE: 2017-04-05 12:50:23 TEAM MEMBERS (2) : Creative Director: Leo P. H. Chan and Designer: Kobe So IMAGE CREDITS: all images by On Your Mark Design Laboratory |
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NAME: On Your Mark Design Laboratory PROFILE: On Your Mark Design Laboratory is a Hong Kong-based award winning experimental creative laboratory providing brand consultation and design services across strategies, graphics, typography, photography, illustration, sonic art and advertising, which had been received more than 30 international awards. Through experiments and testing in OYM lab, we try our best to find out new possibilities in design. |
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Noti D.i.y. Hanger Packaging Green Packaging Transformation by Leo P. H. Chan and Kobe So is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Leo P. H. Chan and Kobe So. · Click here to register inorder to view the profile and other works by Leo P. H. Chan and Kobe So. |
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